Filling Station(s) offers an opportunity to modernize the universal language of gas/filling stations, at the same time considering how the typology is best put to use.
On the one hand participants are asked to create a vision that is aesthetically pleasing, as well as recognizable – to motorists and passers-by alike.
On the other hand you should analyze what constitutes an ideal filling station (fuel pumps, restrooms, convenient stores etc.), how this varies in different locations, and how it might change in the future.
To test the versatility of an idea, concepts must be shown on two different sites around the world.
The filling station might be viewed as a basic and one-dimensional category, but when factoring in environment, culture and economy, it evolves into an intricate typology: climate change forces car manufacturers to design more fuel-efficient vehicles, meaning a reduced need for refueling points. But an increasing amount of cars on the roads could lead to a higher demand for services like restaurants and shops. Additionally, the vast majority of contemporary filling stations go against most other consumer-focused businesses by all but entirely disregarding customer experience, mainly focusing on the price of fuel.
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