Steve Heller and Greg D’Onofiro will discuss their latest book, The Moderns, with special guest moderator Anne Quito, design writer for Quartz.
The Moderns: Midcentury American Graphic Design (Abrams Books, 2017) is the first comprehensive survey to examine the impact and widespread practice of the post-Bauhaus-influenced design style and method through the work of some of its most avid adherents and rebels. The book focuses on sixty-three principals and disciples who continued the Modern legacy in the design capitals of New York, Chicago, and Los Angeles from around 1937 with the founding of the New Bauhaus to 1970, the height of the International Typographic Style. Like Modernism itself, the designers included had varying methods yet were bound by governing principles of function, clarity, and simplicity. Some of these designers are well-known, others are celebrated in this volume for the first time and together they comprised a movement that changed our design world.
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