The Casual Pleasure of Disappointment
Thursday, Feb 16, 201712 PM — Sunday, Apr 9, 20177 PMEDT
| Red Bull Arts New York: 220 W 18th Street 10011
New York, NY, USRelated
Red Bull Arts New York is pleased to announce that its inaugural exhibition, under its new moniker, will be the first large-scale presentation of Norwegian artist Bjarne Melgaard’s ongoing project, The Casual Pleasure of Disappointment.
Coinciding with New York Fashion Week, Melgaard launches The Casual Pleasure of Disappointment, an unrelenting multi-site, multi-night, culmination of his ongoing ‘fashion’ project. Centered around Red Bull Arts New York, which Melgaard and company have transformed into a multilevel psycho-pathological department store that opens to the public on February 16, Gavin Brown’s enterprise will function as the jewelry department – hosting the American launch of his collaboration with jeweler Bjørg Nordli-Mathisen (BJØRG).
Produced in collaboration with creative director Babak Radboy, the exhibition will feature a presentation of the eponymous menswear/unisex clothing line, The Casual Pleasure of Disappointment, which violently embraces the obsessive and self-destructive aspects of fashion and consumerism. For Melgaard, fashion is a vague nothing at the intersection of a subject and an object — between inadequacy, self-deceit, victimization, ethical compromise, intellectual humiliation, financial/romantic entanglements and corporeal decay — driven by an infinite cycle of disappointment and desire.
Adopting the strategies of commercial marketing, The Casual Pleasure of Disappointment will be accompanied by a suite of fashion editorials, look books, and brand identities, which will dress the windows of the installation.
February 16-April 9, 2017
Open Wednesday - Sunday, 12-7 pm
More event info here.
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