Times Square Arts will break out of Times Square’s electronic billboards with artistPipilotti Rist’s Open my Glade (Flatten), 2000-2017, from 11:57 p.m. to midnight every night in January. This project is a part of Midnight Moment, a monthly presentation by the Times Square Advertising Coalition (TSAC) and Times Square Arts, and is presented in partnership with the record-breaking survey exhibition Pipilotti Rist: Pixel Forest, on view at the New Museum through January 15.
Pioneering video artist Pipilotti Rist re-confronts the screens of Times Square in a new multichannel edition of a work originally commissioned by the Public Art Fund in 2000. Originally appearing on a single screen in Times Square, Rist now surrounds the plazas on multiple screens in vivid color, flattening her face against glass as if to break through the screens and into Times Square. Her features humorously distorted, her makeup smeared, Rist transgresses expectations for women in media while also questioning the invisible boundaries placed on women and their history, experiences, pains and wishes in ways that resonate just as much in 2017 as they did in 2000.
Pipilotti Rist, Artist, said, "In my work Open my Glade (Flatten), the human being wants to transgress any screen and jump out onto the square. She wants to jump out of her skin and melt with you.”
Massimiliano Gioni, Edlis Neeson Artistic Director, New Museum, said, “You can never get enough of Pipilotti Rist, so it's a thrill to see her work on sixty-two screens as part of Midnight Moment. Throughout her career, Rist has reinvented the ways in which technology and media frame and represent bodies—particularly those of women, so I can’t imagine a better context than Times Square to literally multiply her powers.”
Tim Tompkins, President of the Times Square Alliance, said, “At a time when the larger political currents are making many women feel both the glass ceiling and the walls closing in on their bodies, this work resonates more than ever.”
Sherry Dobbin, Times Square Arts Director, said, “Rist is a master of immersive video that challenges the normally passive audience position; she disrupts the containment of a frame and creates a sense of force that draws the viewer inside the work.”
Fred Rosenberg, President of the Times Square Advertising Coalition, said, “The Midnight Moment program is a creative way for our signs to reflect what’s going on in New York City at any given time. Naturally, we are thrilled to collaborate with this pioneering digital media artist and her successful retrospective at the downtown New Museum.”
The following digital screens are participating in the January Midnight Moment:
American Eagle Times Square, Bank of America, Branded Cities 7 Times Square, Branded Cities NASDAQ Tower Times Square, Branded Cities Thomson Reuters, Outfront Media 1515 Broadway/ Viacom North & South, CEMUSA, City Outdoor, Clear Channel Spectacolor HD127/CNN, Clear Channel Spectacolor HD128, Microsoft Cube and Welcome Center Live Tiles, Sherwood Equities 1 Times Square, SILVERCAST Digital Spectacular - Times Square, Superior Digital Displays Crossroads of the World, Triple Play on 7th Ave & The Waterfall on 42nd St
About Midnight Moment
Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized on electronic billboards throughout Times Square nightly from 11:57pm to Midnight. Presented by the Times Square Advertising Coalition and curated by Times Square Arts since 2012, it has an estimated annual viewership of 2.5 million.
Past artists featured in the program include Tal Yarden; Emilio Perez; Tim Etchells; Elizabeth Peyton and Kristian Emdal; Jherek Bischoff; Beau Stanton; Saya Woolfalk; Jennifer Steinkamp; Soundwalk Collective; Lorna Mills; Peter Fischli and David Weiss; Laurie Anderson; Antony Nagelmann; Jesper Just; Shahzia Sikander; Rashaad Newsome; Osgemeos; Eric Dyer; Richard Garet; Andy Warhol; Peggy Ahwesh; Marco Brambilla; Rafaël Rozendaal; Sebastian Errazuriz; Charles Atlas and Antony; Noah Hutton; Ryoji Ikeda; Daniel Canogar; Alfredo Jaar; Isaac Julien; Robert Wilson; Tracey Emin; Seoungho Cho; Vicki DaSilva, Surabhi Saraf, and Elly Cho; Erika Janunger; Takeshi Murata; Bel Borba with Burt Sun and André Costantini; Zach Nader; Brian Gonzalez (aka Taxiplasm); Björk; JR; Ryan McGinley; Jack Goldstein; Nature Theater of Oklahoma; Ezra Wube; Laleh Khorramian; Brian Dailey; Leslie Thornton; and Yoko Ono. For more information on past projects, please visit: http://www.timessquarenyc.org/times-square-arts/projects/midnight-moment/index.aspx
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