The 2028 Summer Olympics and Paralympics will stretch across a huge geographic area—Long Beach to Encino, Inglewood to North Hollywood, Malibu to San Dimas—bringing over a million spectators, athletes, and volunteers to thousands of communities in between. Developing a coherent visual identity for this multi-sport event will require expansive thinking by designers who can anticipate broad applications and interventions. It is also an opportunity for many voices and visions of LA to be reflected in the temporal streetscapes of the Olympics and be an outward-focused celebration of diverse creative visions. This panel will explore previous examples of visual identity design for the Olympics, how LA 2028 might be different, how designers and artists could be enlisted for citywide supergraphic interventions—like bus wraps, painted sidewalks, building facades, temporary structures—and how local community groups could create their own installations and streetscapes to make LA’s hundreds of neighborhoods feel like they’re part of the action, as well as, to show the world the amazing diversity of LA’s neighboring communities.
- Barbara Bestor, FAIA – Founding Principal, Bestor Architecture
- Danielle Brazell – General Manager, City of Los Angeles Department of Cultural Affairs
- Geoff McFetridge – Artist, Champion Don’t Stop
- Carolina Miranda – Staff Writer, Los Angeles Times
- Alissa Walker – Urbanism Editor, Curbed
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