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The Infinity Design Challenge: San Francisco

Imagine
Three floor plans. Three winners.

Here’s your chance to design a modern home in a wonderful urban community. Dwell™ invites our readers to submit design proposals for one of three varied floor plans for homes in The InfinitySM. A panel of industry experts, including Dwell owner and founder Lara Hedberg Deam, will review designs. Winning designers will see their vision materialize in cooperation with the development’s designers.

The Infinity is a bold new architectural statement rising in San Francisco’s South of Market district. Two shimmering glass towers, with panoramic vistas of the Bay Bridge, San Francisco Bay, and city skyline, The Infinity represents a bold imagining of the possibilities of urban living. The dramatic new residential complex, which will also include two mid-rise buildings, is slated for occupancy in early 2008. Reflecting its bold exterior, The Infinity is sure to inspire provocative interior design possibilities.

Project: The Infinity, a landmark of contemporary design in San Francisco.

Architects: Bernardo Fort-Brescia of Arquitectonica and Clark Manus and Jeffrey Heller of Heller Manus.

The Residences: The elegant concrete, steel, and glass 37- and 42-story residential towers will be among the tallest in the city. Floor-to-ceiling windows will give way to glorious views of the bay and skyline. A welcoming landscaped courtyard will feature a water wall and shade trees. The four curvaceous buildings offer one, two, or three bedrooms, and two expansive penthouse residences. Amenities include a 5,000-square-foot fitness center with saunas, a competition-length lap pool, a private screening room, spacious club lounge, and business center.

How to Enter

Design Challenge Overview:

THEME
The InfinitySM is a landmark of contemporary design. Centrally located in San Francisco’s Embarcadero District, The Infinity’s proximity to the bay offers a unique living experience.

The inside and outside become one through the sensuous, flowing curvature of floor-to-ceiling windows. Architect Bernardo Fort-Brescia of Arquitectonica describes, “It’s as if you are in the largest bay window in the world.” Designs should reflect the unique experience of bringing the outdoors in.

In keeping with the vision for these luxury homes, designs should communicate understated elegance, absolute serenity, and contemporary luxury.

INTERIOR DESIGN ELEMENTS
Flooring: Designers should indicate the type and color of the flooring they recommend for each room. Dwell/The Infinity will select the closest match from the many options offered by The Infinity Design Center, but the cost of the flooring shall not be included in the budget.

Wall Coverings: Cost of wall coverings (if any) must be included in the budget.
Installation of wall covering: Should not be included in the budget.

Shipping, storage, and installation: Should not be included in the budget.

Click here to download the floorplans as the basis for your design.

Click here to view images of The Infinity

BUDGET
The interior design budget for each unit is $75,000. All furnishings must be available for installation November 30, 2007. Please assume that all the cabinets, countertops, and appliances will remain as the architect selected, and that there are no architectural changes to the home. We want you to create your vision of elegance, serenity and luxury, within a budget that would enable an actual Infinity homeowner to realize this vision.

• Deadline for entries is June 18, 2007.

PRIZES
Three (3) grand prize winners, one design for each of the three unit types, will have their designs implemented by The Infinity. Sponsor reserves the right not to award any or all of the available prizes in the event that the entries do not meet Sponsor’s standards. Winners will receive special recognition as part of The Infinity promotional materials, as well as within the Sales Center for the development and in the model unit, for a period of time to be determined by Sponsor. Each of the three winners will be given a budget of $75,000 for the purchase of furniture and other items necessary to implement the winning design. This budget is not a cash prize, and none of this amount is to be paid to any winner. The entire budget of $75,000 will go towards furnishings and other materials for the condominium, and no cash award is provided to the winners nor shall winners receive any compensation for any assistance winners may provide to Sponsor in implementing the winning designs. Winners may be asked to assist in coordinating implementation with The Infinity’s designers, but Sponsor or Sponsor’s designees will have the ultimate, final decision-making authority. Prizes are not transferable. Prizes are awarded WITHOUT WARRANTY OF ANY KIND, express or implied, without limitation from Sponsor. If a winner chooses not to accept prize, an alternate winner will be chosen.

SUBMISSION FORMAT
Any board size is acceptable. Up to three boards can be submitted. Boards should include color and material samples, photos, etc. Please provide a binder with color copies/printouts of the specific recommended furniture, etc.

Entries should be mailed to:
The Infinity Design Challenge
Dwell
40 Gold Street
San Francisco, CA 94133
All submissions must be postmarked by June 18, 2007. All entries must be original to contestant. Entry grants certain rights to sponsor and its agents.

Official Contest Rules

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Tags for this entry:
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Comments:

rationalist
los angeles
Monday, April 23, 2007

I'm extremely disappointed in Dwell for managing this so poorly. Part of what Dwell does on a monthly basis is convince the public that good design is worth something, and they are completely undermining this message by hosting a competition for which winners will not be compensated.

Would it have been that hard to have a $70,000 budget and a $5,000 prize? Or if you were feeling cheap, a $73,000 budget and a $2,000 prize? No. Instead, you choose to promote the idea that the materials are what it's all about, and the design is worthless. If you really believe this, then why bother calling it a design competition, and just ask for free labor? It would be more honest.

Way to exploit designers, Dwell!

Donna Sink
Indianaplis IN
Monday, April 23, 2007

Is this for real? "Give us your ideas for free, and we won't give you anything in return"?

Can someone from Dwell clarify if this is in fact the way the "competition" is being run?

If so, did Arquitectonica and Heller-Manus get paid, or are they doing it for "special recognition" too?

I'm with rationalist. This undermines the message that good design has value.

WonderK
Monday, April 23, 2007

Like rationalist, I find it troubling that designers are "permitted" to submit a design proposal and that finalists would be given a budget of $75,000 with which to outfit a space, but not compensated in any way for their efforts. Furthermore, with a description that says "we want you to create your vision of elegance, serenity and luxury" but without the flexibility to change architectural elements, designers are relegated to little more than glorified decorators. Finalists in similar design competitions exist on reality television shows, but at least they rewarded with name recognition and national exposure.

What becomes of the spaces and furniture after they are "designed", anyway?

This looks to me like an elaborate way around paying designers for their services, and a way to further denigrate the profession.

switters
archinect
Monday, April 23, 2007

shame on Lara Hedberg Deam, Dwell, and anyone whore who submits. this is a shameless for-profit project that will only yield equally shameless proposals. it is further eivdence that Dwell does not advance design culture in any meaningful way but rather commodifies it in the most literal way.

nambypambics
Monday, April 23, 2007

I'll reserve my pro-bono design hours & efforts for underserved communities who honestly can't afford them. NOT for the luxury market!!!

I don't think there is anything wrong with the luxury market in itself, and I don't mean to place the low-income or disenfranchised on a pedestal, but luxury clients can afford to pay hardworking designers a fair wage for their efforts.

aml
Monday, April 23, 2007

maybe it's a new trend, it's like 'charity for the hip and rich'. but i'll stick with charity for the people that need it, and fair appreciation for the design profession.

bp3
new york
Monday, April 23, 2007

This needs to be brought to the attention of the Dwell editors. Either it is was misrepresented in print or an egregious and inexcusable, shamefully bad slight of hand. Special recognition...it's equally if not more insulting that the ad-company that pitched this Call for Entries thought the design community was too young and naive to realize they were being taken advantage of. Dwell should back out of the deal with Infinity and cut further advertising of this sham.

tylerdurden
usa
Tuesday, April 24, 2007

Getting designers to work for free so you can sell lux condos? This has to be the one of the most transparently greedy "competitions" ever. Shame on anyone who condones this affront to the design community by participating.

rehiggins
usa
Wednesday, April 25, 2007

Dwell is little more than a furnishings catalog now--no one should ever expect a catalog to further anything except they're own bottom line.

Obviously they don't believe their own mission statement: the fruit in that fruit bowl is rotten to the core, but, hey, it sure does look nice!

Shame on dwell and shame on me for wasting my money on their magazine.

I'm glad I didn't renew my subscription.

formerdwellsubscriber
Washington DC
Wednesday, April 25, 2007

i didn't renew mine either.

C'mon Dwell, you guys should know better.

Aaron Plewke
Wednesday, April 25, 2007

the machine brought us this, but to echo tylerdurden and others, it's up to us to perpetuate it. surely no one that's commented here will submit, but someone will, inevitably, and the sad situation will continue.

jason buchheit
Wednesday, April 25, 2007

Although i hold what Dwell has been able to do for modern design in high respect, I must say that to host a competition with such an explicit message of negligence toward design is a huge blow to the very thing they trumpet in their magazine. i echo many of the comments here in questioning why we as a profession should endure the inevitable headaches rewarded our efforts without any compensation and when those that benefit are those that could most easily pay for these services. i can understand if this it was for a social program or other community under-represented by design...but a developer condo tower? come on......

betadinesutures
Wednesday, April 25, 2007

this has been a long time coming. when ad dollars began taking up content in that magazine, i knew my days of subscribing were nearing the end. alas, we were never the market for that magazine, but it should not stop there; don't solicit them for publication of your work, no matter how enticing it may seem. then and only then will the public tire of a furniture mag trying to sell architecture...by Dwell, i am done.

orhan ayyuce
Wednesday, April 25, 2007

what is there to design? what is the big deal? after looking at the floor plans they've provided, only thing there is to design, is to decorate..
unfortunatly i already know the look they are looking for.
it is a joke to submit the developers' plans to design community and ask them to submit a furniture spec. but i guess there will be enough suckers to do it and be a part of the hip design community dwell magazine banks on and promotes.
this post is the beginning and the end of my interest in this.

xentr0py
Wednesday, April 25, 2007

This has PR-trainwreck written all over it.
The editorial changing of the guard at Dwell is beginning to reveal some questionable judgment. What a profound lack of imagination.

The Infinity
A Landmark of Cynical Marketing

brought to you by

Feudal Media
we flog the designer so you don't have to...

knock
SF, Ca
Wednesday, April 25, 2007

acutally, if you read very carefully, there is a prize in there for the "winners": more free work.

Donna Sink
Wednesday, April 25, 2007

Very funny, knock.

Also, they reserve the right to not "award" any "winners" at all if the submissions don't meet their standards. No word on what their standards are!

Just makes me more and more angry.

Prof. Carlo
Wednesday, April 25, 2007

Dear Dwell,

What is your message to the general public?

And to your subscribers?

DOMUS
Wednesday, April 25, 2007

Pathetic act from a second rate magazine.

felix sockwell
new york
Thursday, April 26, 2007

dear dwell,

after you cancel my subscription dont bother calling me asking for cheap illustration.

Chili Davis
Thursday, April 26, 2007

Dear Dwell,

I propose to furnish these posh pads with sofas and tables made completely from recycled cancellation letters you will be receiving as a result of your whoring out ofdesigners. I'm sorry, that's not true, whores get paid.

heterarch
los angeles, ca
Thursday, April 26, 2007

i'm with rationalist/donna/et al., though as has been pointed out several times, this isn't exactly a noteworthy new situation.. from the few years of experience that i have, it seems that most of professional design is pro bono, even if it's a paying job. and along those lines, i have to admit that despite my considerable problems with this competition, i would probably still enter it if the day was about 6 hours longer than it actually is.. anyone have any ideas about how to slow down the rotation of the earth?

archbrian
Los Angeles
Thursday, April 26, 2007

Not to mention that the floor plans are hideous, awkward, and of irregular dimensions. no furniture is going to fit well in there.

PISSED
Bloomfield Hills, MI
Thursday, April 26, 2007

SHAME ON YOU DWELL. not only is your magazine loaded to the brim with advertisements and and other schlock but you choose to back this? PATHETIC.

Prof. Carlo
Thursday, April 26, 2007

To all designer and architects,
If we want to heard here is
dwell below......

Editorial-related comments & questions:

Joe
Thursday, April 26, 2007

good point prof. a bunch of us at archinect have begun to send letters.

http://www.archinect.com/forum/threads.php?id=56469_0_42_0_C

but i think these types of discussions are also important so dwell can see what kind of impression they're making in the design community.

Christina Amini
San Francisco, CA
Friday, April 27, 2007

Hi all,

I'm the online editor for Dwell.com, and I want to repsond to the discussion here and on archinect.com, as your concerns are really important to me. Our goal is to serve the design community, and we hoped that The Infinity competition would be of benefit to emerging architects and designers, giving them an opportunity for higher visibility among their peers and potential clients.

We appreciate your feedback and enjoy having such a passionate community. We look forward to continuing this conversation—you can reach us at .

Sincerely,

Christina Amini

rationalist
los angeles
Friday, April 27, 2007

no, you hoped to benefit Dwell and Infinity. In the long run, you only hurt designers by teaching clients that their services are not worth anything.

Karl-Erik Larson
new york
Friday, April 27, 2007

Christina,

Thanks for your form letter like response.

I wonder how exactly you are serving the design community? By undervaluing it as so many builders/ developers/ members of the general public do?

1. the budget is miniscule especially for a high end building.
2. the spaces are awkward and will be difficult to fit with anything that isn't custom. did the architects feel the need to ask for free ideas because their underpaid staff had run out of them?
3. even an emerging architect/designer would want oversight of the final design before having their name attached to the project.
4. it's a high end building...why again can't they pay even 1000k to the 'winner'?
5. will the winner get a free copy of dwell when this space is finished? or do you also have the audacity to think that your magazine and its ideas are worth something?

as a subscriber to dwell i have to at least question your decision making and wonder why an emerging publication such as yours would attach itself to a project that fairly clearly denigrates the design professions...

karl

Karl-Erik Larson
nyc
Friday, April 27, 2007

ps. i look forward to your competition for 'emerging heart and brain surgeons.'

n_ (and former subscriber)
nashville, tn
Friday, April 27, 2007

Dear Christina Amini,

If you intent is to truly 'serve the design community' as you stated, I ask to you please to respect the design community. The design community is already underappreciated and underpaid as is. We do not need a large corporate entity to promote this to the general public.

Point blank: your magazine is asking for free labor from designers for a luxury condominium market. Please don't try to fool yourself into thinking you are doing us a favor by providing us 'higher visibility among our peers and client.'

Shame on Dwell for failing to respect the community it attempts to serve.

donna
Friday, April 27, 2007

Ha ha great letter Mr. Larson!

As I said on Archinect, I'm glad they enjoy our "passionate community" but they'll miss us when we all have to go find other jobs.

still unhappy
Friday, April 27, 2007

christine,

i appreciate you joining us in this discussion, but i'm not satisfied with your response. first of all, i understand dwell's intention of promoting design by providing exposure to the winner of this competition, but what is your excuse for offering absolutely no other award?? both dwell and infinity corporation could easily afford to offer a financial award (or apply some of the budget toward a prize), but instead you've made it very clear that the winner will receive nothing beyond exposure. most competitions offer a financial award. it seems a little self-righteous that dwell's exposure should be enough of an award for both winning AND executing a commercial competition project. after all of this controversy it seems that the exposure may make the winner look bad anyway. the winner will look desperate.

secondly, with dwell's attitude, do you also agree that famous architects are justified in paying their employees very little, or nothing, due to the fact that they'll develop a better resume, or valuable work experience?

your competition will do nothing but continue to reduce the respect design receives from the general public, and i'm afraid it will also motivate other competition organizers and developers to do the same. just imagine how many developers will see the winning entries in dwell and decide to scrap their paid designers in exchange for free work and added exposure for their commercial projects.

still unhappy
Friday, April 27, 2007

couple more questions:

christine, are you in charge of this competition? or did dwell just put you in charge of putting out this fire?

also, in the interest of full disclosure, can you tell us how much infinity paid dwell to sponsor this competition?

thanks.

bob
Friday, April 27, 2007

Christine,

I will now take every opportunity to reward you by relieving stores of as many copies of your magazine I can fit under my coat and out the door. I also encourage all other designers to do so as well. Then, as we are waiting in the unemployment line (as our services are not apparently worth anything) many people will see us reading your magazine and wanting one of their own - talk about exposure!

Glad we could come to this agreement,
Bob

...tumbleweed...
Friday, April 27, 2007

Thanks, but no thanks. I would much rather spend my hours on an unpaid competition for a REAL architectural competition.

This is an embarrassment to not only your magazine, but to anybody who is so low as to enter a 'design'.

... and this comment coming from someone who has worked for free. There is a time and place for everything, even unpaid work with the potential for exposure, but please acknowledge ALL the comments above... do not encourage the public's belief that good, well designed buildings/ environments are not worth paying for.

Cece Blase
San Francisco
Friday, April 27, 2007

I'm not a designer-- but share your POV on the audacity of Dwell and The Infinity to try and get something for free.

To me, it just looks like a great opportunity to do some heavy duty fantasy shopping for home furniture and accessories-- perfect for someone who has the time.

betadinesutures
Saturday, April 28, 2007

because higher visibility pays the bills?

let me ask you this Dwell, do you charge your advertisers any fee for placing their products in your magazine or do you tell them the same thing you are telling us here; your increased visibility will only add to your benefit and bottom line??

i eagerly await your [non]response.

naive and nakedly stupid people.

Miran Navrhar
San Francisco Bay Area
Monday, April 30, 2007

Developers, Owners, etc. all know that the average architect is just a whore who will work for close to nothing, and take liability for almost everything.

That also applies to interior desecrators, doesn't it?

So naturally there will be hordes of hungry designers who are not allowed by their talent-challenged bosses to desig,
designing for free hoping they will get a glimpse of fame, even if they have to pay for it.
Big firms pay for publishing books of their work, why shouldn't the little designers.

Mr. Wright was right, competitions just water down good work. Who will be the judges that will determine what's good?

The same who already produce mediocre work , not the Calatravas nor Pietilas...

rg
San Francisco
Monday, April 30, 2007

First, it is not a "design challenge" if there can be no changes to the architecture. While The Infinity's floor plans are much better than many I've seen in other developments, they still lack all the customization that I would want from such an outrageously expensive home (over $1000/s.f.). To be restricted to keeping even the cabinets and countertops? Not using my choice of carpet, but "matching" it to the design center's options? Not worth my talent, let alone my time.

Secondly, everyone involved in this should be embarrassed to even offer a competition without a prize. What, can the developer not spare a few thousand off of the millions he is making? I thought that Dwell was suppose to be supportive of modern designers?

The architecture and design community is already horribly under appreciated and under compensated. A standard fee for this $150,000 remodel should be 15-20%. I want to see at least a $30k prize on this. Or maybe the prize could be the decorated unit! Why can't I decorate my OWN Infinity unit? Because I don't make enough money as an architect to afford even the mop closet in The Infinity towers! Maybe the sales team can call me to work on what a $40k/yr. salary can buy me in their building. I'll be waiting by the phone...

lf
San Francisco
Monday, April 30, 2007

There is an analogous issue in the graphic design profession that has caused an equal amount of uproar -- it's called "spec work." The only difference is that with spec work, there is at least a tacit agreement that the "winner" will receive further (compensated) work from the sponsor. In the case of the Infinity competition, not even this much is offered.

Thankfully, the AIGA has taken a position on this misguided practice and provided graphic designers with a thoughtful, well-considered response.
<http://www.aiga.org/content.cfm/position-spec-work>
The sample letter they put forth could easily apply to most, if not all, design disciplines.

Frankly, I'm surprised that neither Dwell's design director nor anyone in the design department saw the obvious parallel, or was able to bring it to the attention of the editors.

lf
San Francisco
Monday, April 30, 2007

another attempt to link:
AIGA Position on spec work

http://www.aiga.org/content.cfm/position-spec-work

farnaz
NYC
Wednesday, May 02, 2007

Dear Christina
I read your comments on the blog regarding the unfortunate competition held by 'Dwell'. The misguided aspect of your comment and the compeition is that we are trying to stop the abuse of the designer/ Architect in the name of 'higher visibility' or 'a commissionless commission'. The fact is that the Developers are making disporportionate amount of profit and the design fees are not adequate. In this situation, the developer is seeking an innovative scheme and so they make it a competition. The winner should be commissioned to do the work. This work is copyrighted!

I have respected Dwell as it has clearly been part of the re-education of the end user and the builders and that is helpful to Designers and Architects. And the build it yourself process, the diaries etc are all really fun ways of making sense out of the difficulties experieced by Home builders who are faced with variety of difficulties including 'bad contractors'. But it seems to me that it is beginning to 'undo' it's efforts by assuming the young or emerging architect owe to do it for 'free'. This competition is commercial project and traditionally the winnings included getting the job and that includes fees and all.

I would ask that DWELL re-think the way it is moving forward. It seems to me that it is becoming a participant of the idea of eliminating the designer / architectural process as an intergral and necessary part of the process, and feeding in to the frenzy of the 'developer' who has woken up to the idea that if he has 'cool' design he can sell alot more! This is true and I am glad American developer is waking up to that and I hope it challenges us but there is a PRICE to pay for good or cool design and that is the best part of the change in our landscape.

Thank you.

Farnaz

bfunk
San Francisco
Friday, May 04, 2007

Dwell,

Your support for The Infinity Design Challenge and its exploitation of emergent design professionals genuinely undermines the very 'intelligent, thoughtful, and modern' vision that architects and designers work ardently to fortify. On behalf of your target audience, constituents of real life design, we urge you to rescind this contest and reevaluate the true philosophy of your magazine.

Sincerely,
Disappointed Dweller

Mike G
Borderlandia
Tuesday, May 08, 2007

We (designers/architects) are continually asked to "contribute" our expertise in vainglorious efforts to correct/solve societal problems. This competition gives pro bono a bad name as it is obvious who is getting the bono (ooh, I think I simultaneously punned in English and Latin!)

IF this were a no-award contest for a non-profit client sponsored by a non-profit publication, we would be thinking about this "challenge" a bit differently. If the only the project had appealled to OUR vanity rather than the vanity of some unknown and fictional luxury addicted urbanite. If the units were to be lived in by oh, say Alzhiemer's patients, autistic teacup poodles - something, anything other than the marketing claptrap in the precis, there may have been a more generous -at least more generous in spirit - response from the design community for these clueless Dwell editors to chew on.

Hey, and for once I think the amorphous design community did come together on this one...

No Pay; No Work! God, we're all Sally Field having a Martha Raye moment! I'm getting weepy...

matt hutchins
seattle
Tuesday, May 08, 2007

I have enjoyed Dwell's adventures in competitions in the past, but this is just naked exploitation and not much of a challenge. I suppose it is naive to expect more.

cris
34°6′10″N, 118°3′29″W
Saturday, May 12, 2007

i agree with everything that's been said above.

no pay = no work

christina amici, that "response" was weak.

i want to say that i'm disappointed in dwell, but disappointment comes from having high expectations, and i honestly did not harbor such expectations from your publication.

chameleon
Sunday, May 13, 2007

"This budget is not a cash prize, and none of this amount is to be paid to any winner." ------- thats rude

"The entire budget of $75,000 will go towards furnishings and other materials for the condominium, and no cash award is provided to the winners nor shall winners receive any compensation for any assistance winners may provide to Sponsor in implementing the winning designs."--------- there you go, angers me to hear it twice.

i hope dwell takes an effort in conveying its intentions. publicity is not the same as a monetary remuneration. all designers don't design for fame! atleast i don't! its unacceptable how magazines could take for granted, the young designers are hungry for their appearance on a now irresponsible magazine. you make the profession look like a i-do-anything-for-fame, pathetic place. its a sham(e).

on a side note, i also hope the people who respond to the competition don't hire unpaid interns.

chameleon
Sunday, May 13, 2007

oh no, i was too late... i just saw on archinect they have a cash prize now.

Osprey
Monday, May 14, 2007

I may be missing something... but I carefully read #5 on the official rules. It sounds like now, if you win, you are responsible for purchasing and installing the furnishings and working with the Infinity "designers" to implement the design. It sounds like alot more than $5000 worth of work, and, there is also some tricky language there about reserving the right not to award the prize....Sounds like they are turning it into some kind of legal gymnastics just to get some ideas.

Too, read how this site opens up the competition:
http://sfbay.redfin.com/blog/2007/05/the_infinity_design_challenge.html

OTJ
Sacramento, CA
Friday, May 18, 2007

I'm not sure that this charade is even worth the time I'm taking to type this e-mail. I'll happily work pro-bono in S.F. or any of a number of places: the list is endless of deserving, disadvantaged, marginalized folks far more in need of my time and talents than these charletans.

Let's all hope that this is really some kind of strange, naive joke, and Dwell, Architectonica, Heller-Manus and the developer actually have a little dignity (somewhere). Doesn't sound like it, but it would be nice to give them the benefit of the doubt. Maybe.

It's unfortunate I no longer subscribe to Dwell so I could cancel my subscription.

The absolute audacity!

flossy pinkstone
new york
Friday, May 25, 2007

i wrote a letter to Ms Deam founding editor and
enabler of this "competition". I also am sending letters
of protest to the AIA chapters.

i probably won't get a response but i will also let
my subscription lapse this year as well.

i advise all to do the same -- also write to the
developer, the architects and Most Important,
your PROFESSIONAL ORGANIZATIONS.

Write to the AIA, ASID, your state attorney general,
government representative.

Also we as designers need to stand up and resist this
kind of exploitation.

Thanks for listening,

Flossy

flossy pinkstone
Friday, May 25, 2007

yes now i see they are offering 5,000.00 dollars
in prize money to the winners

i am still sticking to my guns and boycotting !

that amounts to less than a 6% fee on the design
cost (check my math i am bad at it)!

i guess i just will have to concentrate on the
real jobs i have where i charge over 10% fee for
design because IT IS HARD WORK !!!!

sigh DWELL was such a good magazine when it started.

flossy

bp3
New York
Saturday, May 26, 2007

I am not letting Dwell off the hook this easily. While the issue is generally about money, the real issue is the fact that Dwell clearly has no respect for the community off of which it feeds and thrives. I was incredibly disappointed to go page by page through the recent issue expecting to find some kind of dignified letter, carefully but sincerely apologizing for what should have been called 'an oversight'. But I agree with the comments above - not addressing this head-on was both a missed PR opportunity and yet another slap in the face to an already undervalued community.

Has this been picked up by any others in the media? Has Metropolis commented on it, the way the New York Post loves to deride the mishaps at the Daily News and vice versa?

I think the next step is to send a letter to the New York Times. I'll do this over the weekend and post it here, along with whatever response I might get.

flossy pinkstone
Wednesday, May 30, 2007

Hey BP3

I think Alison Areiff (sic) the first managing editor of
DWELL has a byline at the Times.

You may want to try her.

The Times however, is a mouthpiece for the annointed so, good luck !!!!

Thanks for trying,

Flossy

Veritas
New York
Monday, June 04, 2007

I like how they say "Imagine
Three floor plans. Three winners.".... after reading the whole competition info it seems more like "three floor plans, three loosers"

mark the architect
East Coast
Sunday, June 17, 2007

WOW. I just read this powerful series of comments and one side benefit of Dwell's mistake is this demonstration of terrific solidarity in the design community ! And, though it may seem too little too late or disingenuous to some, if indeed there now is a $5000 prize for winners then all this important collective ranting actually worked !

Yes, there is no excuse for intial poor judgement that reveals the evil truth of underlying attitudes towards the design professions, and a sincere apology for the "oversight" is required, but along with calling out egregious transgressions, we can now also celebrate the small victories. The message got through !

Well done, team

flossy pinkstone
nyc
Tuesday, July 31, 2007

hey

dwell is having a big design confab in
september

we should get as many as we can registered
and start asking uncomfortable questions.

i am sure it will consist of those pompous
panel formats which go on and on an on ..........

the theme of this swell dwell get together is
now wait for it ...

building design community in this brave new age !!!!

or word to that effect

ironic isn't it!!!

F P

dzcbloyn
ieysyjsf, pdosjlpi
Tuesday, November 06, 2007

giymjugv http://fcshdtqz.com fnpcniqa oeaxvmih

dizfigns
eqvqvetq, zdgzqfxu
Sunday, November 11, 2007

pqtugyhx http://ziomlrjj.com tuksfahy dgmjzheu

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