Positioning the City: a live talk show about branding New York City
Friday, Sep 26, 20084 AMEDT
| Manhattan Comprehensive Night and Day School, 240 Second Avenue
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Branding campaigns such as I ♥ NY have been seared into our collective memory. But aside from their successful dissemination, who has benefitted most from these efforts? CUP is pleased to present an evening on New York City branding campaigns of past and present. Miriam Greenberg, author of “Branding New York City: How a City in Crisis was Sold to the Worldâ€, will be interviewing Willy Wong from NYC & Company, the City of New York's official marketing organization. They will look into the politics of urban representation and the role of branding in urban redevelopment. www.anothercupdevelopment.org free and open to the public. Seating is limited, please RSVP to [email protected]
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