In an attempt to attract a younger audience, the traditional Latvian liquor, Black Balsam, has partnered with Bee Breeders to launch the Black Balsam Laboratories competition. For this competition, architecture and design enthusiasts are being tasked with designing portable “laboratories” in which bartenders can encourage guests to experiment with ingredients to create their own Balsam-based cocktails.
Whether visitors to the laboratory uncover the next big, trendy drink, or re-discover traditional ways to enjoy Black Balsam, it’s still an opportunity for the old to mix with the new; mixing ingredients, flavours and traditions.
This is a chance to combine the traditions of the past with the trends of the future, all while getting pleasantly tipsy. The Black Balsam Laboratories competition is now open until April 20, with winners of the US $6,000 prize to be announced on June 20. Visit balsamlaboratory.beebreeders.com for more information.
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