YAC and Centergross have launched an architectural competition to re-shape the largest fashion district in Europe. Proposals will be judged by Patrik Schumacher (Zaha Hadid Architects), Ben Gilmartin (Diller Scofidio + Renfro), Marie Hesseldahl (3XN), Aurélien Coulanges (Ateliers Jean Nouvel) and winners will be awarded €20,000 in cash prizes. Come and make sure to take advantage from the early bird fee within November 26th!
Fashion is increasingly becoming a global phenomenon. Alongside the historic brands that have created the made in Italy legend, other giants have emerged. Such new companies have managed to meet the urgent need to create excellent products at an affordable price. They are the fast fashion companies, giants and artisans, which have endorsed the features of speed and dynamism that are part of the contemporary society.
The future of fashion is in speed. If fast fashion has its own capital in Europe, such place is without a doubt Centergross.
Centergross is located on international transportation roads. It comprises one million square meters of office space, showrooms and warehouses. Centergross is one of the most important groups of fashion companies globally. It is a titan with staggering figures: 6,000 workers, 700 companies and 10,000 daily visits. It is a fashion citadel with stylists, models, buyers and businessmen. Every day this army designs, purchases and provides the market with collections and accessories generating a 5 billion euros turnover.
The original project is no longer highly functional. The importance and centrality as a fashion citadel acquired by Centergross are no longer consistent with a facility starting to bear the marks of the ravages of time. For these reasons, 40 years after its Foundation, Centergross decided to let designers redesign its most representative building: the service area. It is a 1 km area with restaurants, wellness centers, offices and hundreds of shops. As if they were a huge lymphatic system, they supply the whole fashion district with services.
What identity, through architecture, do you want to create for the biggest fashion citadel on the international scene? How will you make the most of such a large-scale intervention to create a monument to Italian fashion?
These are the questions of Italian Fashion Hub, the competition by YAC and Centergross aiming to give the capital of the European Fast Fashion a new look. Oma and Prada, Chipperfield and Valentino, Ito and Tod’s: the bond between fashion and architecture is strong. Today, this connection is renewed thanks to Italian Fashion Hub.Through this competition, designers will have the opportunity to work with an unprecedented intervention scale. As the most important design brands, they will have the chance to leave a mark in the history of contemporary architecture offering their creativity to one of the most demanding and refined pillars of the global economy: fashion.
- Patrik Schumacher (Zaha Hadid Architects)
- Ben Gilmartin (Diller Scofidio + Renfro)
- Marie Hesseldahl (3XN)
- Aurélien Coulanges (Ateliers Jean Nouvel)
- Fabio Alberto Roversi Monaco (ABABO)
- Lucia Gazzotti (Centergross)
- Stefano Stanghellini (IAUV)
- 1st PRIZE 10.000 €
- 2nd PRIZE 4.000 €
- 3rd PRIZE 2.000 €
- 4 GOLD MENTIONS 1.000 € each
- 10 HONORABLE MENTIONS
- 30 FINALISTS
23/10/2017 “early bird” registration – start
26/11/2017 (h 11.59 pm GMT) “early bird” registration – end
27/11/2017 “standard” registration – start
21/12/2017 (h 11.59 pm GMT) “standard” registration – end
22/12/2017 “late” registration – start 28/01/2018 (h 11.59 pm GMT) “late” registration – end
31/01/2018 (h 12.00 pm – midday - GMT) material submission deadline
More information on: www.youngarchitectscompetitions.com
Contact us at: firstname.lastname@example.org
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