Normally, exhibition-design materials just get thrown out after the end of an exhibition. Pronk Studio from Rotterdam took a more useful -- and delightfully obvious-in-hindsight -- approach: simply recycling the materials for another exhibition.
Pronk plans to apply their concept in "The World in a Mirror. World maps from the Middle Ages" exhibition at Antwerp’s Museum aan de Stroom (MAS), which opens on April 24 through August 16, 2015.
Find more info that Pronk Studio shared with us below.
"Pronk has come up with a sustainable and cost-friendly exhibition for Antwerp’s Museum aan de Stroom (MAS). More than 90% of the materials used for the exhibition 'The World in a Mirror. World Maps from the Middle Ages' will be reused from previous exhibitions, although it doesn't show. An adventurous exhibition with a rich appearance and built on a limited budget. That was the pitch assignment set by the MAS in Antwerp. Rotterdam's Pronk responded by making creative use of existing materials – tables and cabinets from a previous temporary exhibition – and thus kill two birds with one stone: a sustainable and affordable exhibition that stimulates the senses."
"Pronk wants to showcase and further develop a new form of exhibition design. 'A program of changing exhibitions often means discarding precious materials,' says Wendy Rameckers of Pronk. 'It is unsustainable and an additional waste of a museum's resources and capital. We want to inspire museums to be clever and innovative in their use and reuse of materials. The aim: to put less strain on budgets and program more exhibitions, which in turn results in more visitors. Win-win, we think.'"
"The Design: 'The World in a Mirror. World maps from the Middle Ages' exhibition construct an adventurous landscape through which, like an explorer, the visitor navigates. The exhibition tables are anchored along a grid on the floor that uses the earth's meridians as its starting point. The tables are all previously used, but Pronk has given them an unusual burgundy trim, making them look new. The vitrines on top of them are also reused from a previous exhibition. The exhibition's eyecatcher is the penetrating, Rothko-like horizon stretching along a 34-meter wall. Who looks up – something this exhibition regularly invites its visitors to do, echoing explorers of old – discovers a peerless sky."
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