CODE—COmpetitions for DEsigners—launches “Logo Against Alzheimer’s,” a design competition asking designers to create a logo for the Italian Association “Affetti da” which will support the families of people suffering from Alzheimer’s. The initiative offers a cash prize of €10,000 to the winning projects, which will be selected by a renowned jury made of Milo Manara, Milton Glaser, Federico Babina, Margherita Urbani, Pietro Corraini, Mario Trimarchi (AIAP), and Roberta Pantieri (Affetti da).
Every human being corresponds to a specific stratification of experiences: a unique and fascinating combination of memories that shapes our identity and defines us as people. What we have lived through is our most precious and fragile treasure. Our whole past is guarded by our mind and hanging by the thin thread of memory.
Therefore, the failing of memories is one of the most painful experiences a human being can go through. In an aging society, where lifespans are increasingly longer, more people are suffering from a gradual and inexorable memory loss due to afflictions such as Alzheimer’s disease. It is an irreversible and painful erosion of one’s identity and past.
Not recognizing the face of loved ones, the places or the elements of one’s story leads to deep and unspeakable emotional upheavals. These moments affect both the patient and his/her family members. For this reason, the support of professionals and structured networks is crucial. They are available to listen and offer solutions to those who are living with the darkness of memories.
The sunset of memories needs a light able to guide families and patients through the complex journey of disease. For this reason, “Affetti da” was created. It is a network of doctors and volunteers aimed at offering a professional support to those coping and dealing with loved ones living with dementia.
As a guiding star, “Affetti da” aims at guiding the journey of those who face the gloomy darkness of the disease. It is a delicate and complex mission, which needs a refined and important image. Consequently, on the occasion of its foundation, “Affetti da” asks designers to create its logo and visual image.
A logo is much more than simply a graphic composition. It is an identity— a mental journey which has to be imprinted in the observer’s memory. The logo has to be linked to a product or an association. It has to evoke a story using the same language and the same feelings used by the association it represents.
Through “Logo Against Alzheimer’s,” graphic designers and designers will have the opportunity to create the logo of one of the most important associations in the field of the fight against memory disease. In this way, they will make a valuable contribution to those people who face painful situations daily in order to assist people coping with the difficulties of the disease. This logo will talk about memory and to memory. It will be a recognizable image able to reassure and become a reference point—a guiding star in the slow failing of memories.
- Milo Manara
- Milton Glaser
- Federico Babina
- Margherita Urbani
- Pietro Corraini
- Mario Trimarchi (AIAP)
- Roberta Pantieri (Affetti da)
- 1° PRIZE 5.000 € + OFFICIAL LOGO
- 2° PRIZE 2.000 €
- 3° PRIZE 1.000 €
- 4 GOLD MENTIONS 500 € each
- 10 HONORABLE MENTIONS
- 30 FINALISTS
- 30/11/2017 – “Early bird” registrations - start
- 21/12/2017 (h 23.59 GMT) - “Early bird” registrations - end
- 22/12/2017 - “Standard” registrations - start
- 21/01/2018 (h 23.59 GMT) - “Standard” registrations - end
- 22/01/2018 - “Late” registrations - start
- 18/02/2018 (h 23.59 GMT) - “Late” registrations – end
- 25/02/2018 (h 12.00 - midday - GMT) – Material’s submission deadline
- 26/02/2018 – Jury Summoning
- 25/03/2018 – Results’ publication
More information at: www.competitionsfordesigners.com
Contact us at: firstname.lastname@example.org
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