Eye for Why - Dyson Student Design Competition 2008
Register/Submit Deadline: Sunday, Feb 10, 20081 AMEDT
NEW YORK – James Dyson’s success is built on his obsession for engineering objects that work better. For the fourth consecutive year, the James Dyson Foundation and the Industrial Designers Society of America host Eye for Why and ask students from around the country to offer their best ideas on how to demonstrate new and alternative design solutions that simply work better. This design competition encourages students to create an innovative product that reflects the Dyson commitment to intelligent and function-first design. For the first time, students will be able to submit their design and engage each other through a new online Eye for Why community found at http://dyson.com/designaward. Winners will be honored at an award ceremony in April 2008 in New York City.
In the search to improve the way things work, Eye for Why will continue to challenge students to re-envision a product that excels in performance and surpasses competitors in both function and purpose by solving a pre-existing problem. Entries are not restricted by a theme or product group, rather they must focus on the total product. It must solve a problem, work well, and provide real advantages over existing offerings. Students will submit their entries online where they can share each other’s ideas, discuss design topics and be exposed to a national network of design students. With entries due on February 9, 2008, the contest is open to students at any of the National Association of Schools of Art & Design-accredited degree programs or individual student members of IDSA.
This year’s jurors include visionaries and leaders in the field of design: Yves Béhar, founder of the design studio, fuseproject; Sam Farber, founder of Copco, OXO and Wovo; Tucker Viemeister, founder of Red Studio Rockwell; Scott Henderson, founder of Scott Henderon Inc., and industrial designer Niels Diffrient. The first-place winner will receive $5,000, as well as an all-expense-paid trip (along with his/her advisor) to New York City for the awards ceremony. Dyson will provide travel and accommodations for two nights. The student advisor of the first-place winner will also be given $2,000. Two second-place winners will be awarded $2,000 each, and two third-place winners will receive $1,000 each. In addition, the winning entry models will be displayed at the ceremony. Student winners must be available for full participation at the exhibit and for media appearances.
For complete rules, please visit www.dyson.com/designaward
.
THE JAMES DYSON AWARD
The winner of Eye for Why will be automatically entered to compete for The James Dyson Award. The James Dyson Award is a global design award open only to winners of other national level Dyson design competitions from around the world. The winner of The James Dyson Award will receive a cash prize, a unique chance to interact with Dyson Research & Development in the U.K., and the opportunity to gain global visibility and recognition.
The teaching of design technology and the promotion of engineering design are vitally important to James Dyson. To this end, many of Dyson’s international teams run national awards or work closely with schools to encourage an innovative approach to design. These projects aim to support young people to explore inspiring solutions to everyday problems.
About Dyson
Research, Design and Development is at the core of Dyson. One third of people at Dyson are engineers and scientists. Their expertise in fluid, mechanical, electrical, EMC, thermal, chemical, acoustic and software engineering allows them to design new products as well as challenge and improve existing technologies. Dyson has more than 1,100 patents and patent applications for different inventions. Dyson files one patent per day to stay ahead and keep ideas as our true currency. In 2006 alone, Dyson invested $100 million in research and development.
The total number of Dyson vacuum cleaners sold worldwide since 1993 is over 20 million and still counting (10 million of these were sold in the last 3 years). The fact that Dyson vacuum cleaners do not lose suction is supported by the IEC 60312 Cl 2.9 standard. Dyson is the best selling upright by value in the US with 28% share (Source: NPD Houseworld October 2007).
For more information and a list of retailers, visit www.dyson.com
or call 1-866 693 9766 (MYDYSON).
About IDSA
Formed in 1965, IDSA is the nonprofit association representing the profession of industrial design to education, business, government and the public and serving the profession’s needs for information and networking. Industrial designers are involved in product development from the initial phases of research through design and manufacture and bear responsibility in such areas as ergonomics, sustainability, material specifications, manufacturing and branding. IDSA represents a broad range of professional specialties and industries, including furniture, automobiles, housewares, medical equipment, computers, packaging, human factors, interaction design, consumer electronics and product development. www.idsa.org
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