RoCAD 2012 (Romanian Convention of Architecture and Design)

ROCAD – NEW ARRIVALS IN ARCHITECTURE IN DESIGN An event dedicated to the 120th anniversary of "Ion Mincu" University of Architecture and Design. An event that celebrates the latest developments in architecture and design through:

• star products, services, projects and visions that generate trends in the industry reflected in the conferences, debates, exhibitions and other ROCAD events. These are developed by Pritzker Prize recipients, presidents of architecture and design associations, world renowned architects and industry companies.
• Inovative forms of exposure for architectural projects, products concepts and available services in the field – Pecha Kucha sessions, customised events, open discussions with the guests on original topics;
• promoting the latest trends in the business environment by gathering a specialised business forum – real estate developers, investors, facility managers, policy makers and architects;
• organising meetings of international design associations presidents with their counterparts from Romania.

ROCAD 2012 stands for:

• a business potential by gathering the representatives of the industry companies and the architects, real estate developers, constructors and suppliers present at the event;
• a relationship generator with the decision factors from the field – county and city architects, mayors etc.
• a source of inspiration through creative projects presented by international guests and through star products highlighted by companies in the field
• an exchange of ideas and opinions with architects from Romania and abroad

Events at ROCAD 2012:

1. Presentations, open discussions and meetings with international – Pritzker Prize recipients, leaders of international design associations and world renown architects;
2. Specialised competitions – companies participate with their latest, top of the line products;
3. Stand competitions. The jury is made of the special guests and the exhibition visitors. An example of the latter type of contests may be: „the most beautiful stand”, „the most dynamic stand team”, „the most thought-provoking product of the exhibition”. Thus, ROCAD will not be a common stand exhibition , but an incentive to all participants to bring originality and creativity in making stands that would best highlight the exhibited products.
4. Pecha Kucha sessions – debate generating presentations on specific topics, either professional or abstract;
5. Business forum – organising structured meetings between real estate developers, constructors and architects;
6. Round tables with policy makers from the world of architecture: mayors, county chief architects, city chief architects;
7. Meetings of associations from architecture and design – both local and international.

ROCAD 2012 will be supported by strategic partners that will ensure an efficient promotion within their members: Romanian partners:

• Romanian Chamber of Architects;
• Romanian Chamber of Architects, Bucharest branch;
• The Ownership of Romanian Contractors;
• The Furniture Manufacturers Association.

International partners:

• representative design and architecture associations;
• architecture universities across Europe;
• architecture media from Europe and Asia.

At ROCAD 2012 Mr. Gottfried Bohm (winner of The Pritzker Prize in 1986) and Mr. Eduardo Souto de Moura (winner of The Pritzer Prize in 2011) already confirmed their presence at the event as Main Speakers, and many other are expected to follow them. www.rocad.org.ro