October 12th is the deadline to register to YACADEMY 's high level training course in Architecture for Wellness, don’t miss the chance to apply for 110 hours of lessons, a 60-hour workshop and internships/lectures held by internationally-renowned architectural firms like ZAHA HADID ARCHITECTS (London) DAVID CHIPPERFIELD ARCHITECTS (London) JEAN NOUVEL DESIGN (Paris) CARLO RATTI ASSOCIATI (Turin) STUDIO FABIO NOVEMBRE (Milan) STUDIO URQUIOLA (Milan) ALL DESIGN (London) MAXXI (Rome) ITALO ROTA (Milan) FERRARI SPA (Maranello)
Architecture has always played a key role in exhibition. Museums, exhibitions and expositions are not only a cultural offer, but are defined by space, by an exhibition itinerary that is able to surprise and fascinate the visitor who is drawn inside an active and inspiring experience.
For exhibition, architecture is as fundamental as works of art, collections and artifacts and their contents.
The “Architecture for Exhibition” course has been created on these premises: its aim is to train professional designers who are able to materialize diverse artistic and museum experiences, enhancing the always-different story behind each cultural proposal. The students will acquire new skills in exhibition design and will move in a very prestigious environment – culture – which nowadays registers an increasing demand by the most critical and exclusive customers.
The students will focus on preservation practices, lighting techniques and perception psychology to deepen their knowledge on technical practices to adopt in an exhibition design.
The workshop deals with a real design case agreed with Ferrari World Abu Dhabi and offers a great opportunity to analyze and realize the outcome design. Hence, dealing with the viability, perceptual, and compositional problems connected to the exhibition space, the students will learn how to design useful architecture that enhances and highlights the different contents of the exhibition, whilst responding to the cultural industry’s needs and to the needs of the companies that, every day more, want to tell a story about their production history and tradition.
Moreover, thanks to their internships in well-renowned professional firms, the students will gain an efficient link to the labor market.
YAC is an association which promotes architectural competitions aimed at fostering culture and design research. Over the years, YAC has broadened its experience of work and collaboration with the main architectural firms of contemporary architecture, dealing with diverse and numerous topics of architectural design. Nowadays, thanks to the collaboration with the University of Bologna, YAC’s expertise can serve young designers better, providing them with the creation of high-level educational programs aimed at polishing the skills of the students and offering them a valuable connection to the labour market. Thanks to the close relationship with internationally renowned professional and academic actors, YAC is the perfect frame within which complete or specialize one’s skills and create a significative link with the most internationally-renowned architectural practices. The courses will take place at YACademy’s headquarters: a historical building located in the heart of Bologna historical city center, close to the Two Towers and next to Piazza Santo Stefano, undoubtedly one of the most picturesque corners of the city.
110 HOURS OF LESSONS
HISTORY OF MUSEOGRAPHY | 10 HOURS
The history of spaces for culture
Matteo Cassani Simonetti, professor University of Bologna
CONTEMPORARY ART | 12 hours
Reading and understanding the languages of art
Fabriano Fabbri, professor University of Bologna
EXHIBITION MARKETING AND COMMUNICATION | 6 hours
A comparison between cultural and commercial aspects
Gino Fienga, co-founder con-fine Art
PERMANENT EXHIBITION DESIGN | 8 hours
The exhibition and the challenge of ages
Antonio Ravalli, founder Antonio Ravalli Architetti
TEMPORARY EXHIBITION DESIGN | 8 hours
The exhibition of ephemeral things
Antonio Addari, CEO Arteria srl
LIGHT DESIGN | 14 hours
Light as the guide of the exhibition itinerary
Virginia Della Casa, lighting designer PSLab
PRECIOUS | 8 hours
Preservation and exhibition techniques of ancient artifacts
Manuela Panarelli, coordinator Safe Tech Arteria srl
IMMERSIVE STORYTELLING FOR EXHIBITION | 12 hours
Fundamentals and solutions for digital storytelling
Andrea Gion, Chief Academic & Training Officer Senso Immersive Experience
EXHIBITING IN THE PUBLIC SPACE | 8 hours
The city as the exhibit stage
Simone Gheduzzi, co-founder Diverserighestudio
CURATION AND VISUAL COMMUNICATION | 10 hours
Architects as makers of a cultural itinerary
Vittorio Linfante, professor Polythecnic of Milan
CASE HISTORY | 14 hours
Successful examples of exhibition design
Sandro Pittini, professor University of Bologna
• ARCHITECTURE EXHIBITION / Pippo Ciorra, SAAD
• THE PUBLIC: A NEW CONCEPT OF CULTURE / aLL DESIGN
• FERRARI MUSEUMS / Michele Pignatti Morano di Custoza, Ferrari spa
• INNOVATION EXHIBITED / Carlo Ratti, Carlo Ratti Associati
• NEUES MUSEUM / Rik Nys, David Chipperfield Architect
• THE MAXXI / Paolo Matteuzzi, Zaha Hadid Architects
• MILAN MUSEUM / Fabio Novembre, Studio Fabio Novembre
• FERRARI UNDER THE SKIN / Patricia Urquiola, Studio Urquiola
FERRARI WORLD ABU DHABI EXHIBITION
Exhibition design in cooperation with Ferrari World Abu Dhabi
Livia Tani, Ateliers Jean Nouvel Nicola Montezemolo, Ferrari World Abu Dhabi
At the end of the lessons, the students are guaranteed an internship in one of the professional firms relevant to the course topic: ZAHA HADID ARCHITECTS (London)DAVID CHIPPERFIELD ARCHITECTS (London) JEAN NOUVEL DESIGN (Paris) CARLO RATTI ASSOCIATI (Turin) STUDIO FABIO NOVEMBRE (Milan) STUDIO URQUIOLA (Milan) ALL DESIGN (London) MAXXI (Rome) ITALO ROTA (Milan) FERRARI SPA (Maranello)
More information at: www.yacademy.it
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