Future Milk

Rethink, Repackage, Revolutionise! How can Cravendale packaging look and work in the future? That is the challenge presented as part of the Future Milk competition. Designers are invited to create a milk bottle for future generations. This could be an embellishment or graphical overhaul of existing packaging, or a complete structural rethink. It’s up to you, and you should submit your ideas by 20th June for the chance to win cash, placements at leading creative agencies, and special physical awards created by Jiggery Pokery, Jamie Brown and Bryony Birkbeck.

Competition Details
What to submit.
How you approach putting your spin on the packaging is entirely up to you. Entries can be submitted in any format; such as hand-drawn designs, digital work on disk, photographed work or physical models. Please include a note with your entry stating your name, email address and contact telephone number.

Where to send your work to.
Entries should be sent to Future Milk, Outside Line, Second Floor, Exmouth House 3-11, Pine Street, London, EC1R 0JH, United Kingdom. The deadline for entries is 20th June 2008.

You can also submit your entry digitally via the upload form here.

Judging of work.
Entries will be judged by a panel made up of representatives from Cravendale, Wieden & Kennedy, Outside Line, Holmes & Marchant and YCN. A selection of eye-catching entries will be added to Cravendale’s official website at www.milkmatters.co.uk for users of the site to make their own People’s Choice award.

Prizes.
1st prize - £1,000 + agency placement (optional) + very special trophy
2nd prize - £300 + agency placement (optional) + very special trophy
3rd prize - £200 + agency placement (optional) + very special trophy

Entry Details.
The competition is open to anyone in any country, but limited to one entry per person.

Arla Foods (the owners of Cravendale) cannot use any work in a live campaign or product related context without a licensing and financial agreement being made with any designer in the event.

Arrangements for the optional creative placements will be made and agreed with the winners, to take account of individual circumstances once the judging has taken place.

Full competition terms and conditions can be seen at thewww.milkmatters.co.uk website.