nycoba/noma B*Sessions---Marketing Your Business

B*Sessions are a series of business talks focused on the role of entrepreneurship in Practice. This session will explore how marketing and effective communication of our designs (our principal skill-set) to potential and existing clients is a critical component to our success and survival. The panel discussion will focus on: ■The essential role marketing plays in our firms (traditional and social media/in-bound marketing) ■The influence of physical graphics (apart from our specific project design ideas) to enhance a project presentation ■The art of articulating complex ideas with simplicity in creating and presenting a personal, project or company brand Awareness of the best strategies for identifying and relating our skills to our clients can foster differentiation and a competitive advantage that is important to a firm’s viability, growth and sustainability. Whether an entrepreneur or the head of an established company, it is important to understand the best mechanisms for branding your business. Panelists // Victoria Dower, Marketing Manager // Perkins + Will New York Andrea DuBois, Brand and Marketing Consultant Liz Archer, Tishman Construction Corporation AIA CES LUs: 1 Tuesday, September 21, 2010 6:30-8:30 pm Herman Miller Showroom 17th Floor 1177 Avenue of the Americas New York, NY 10036 coordinated by the New York Chapter of the National Organization of Minority Architects sponsored by Herman Miller