Thought Leadership: Leveraging Ideas to Build Business

Moderator: Dr. Andrew Laing, Managing Director, DEGW North America Panelists include: • Jonathan Mallie, Principal / Managing Director, SHoP Construction Services LLC • Adam Yarinsky, FAIA, LEED, AP, Principal, Architecture Research Office Additional panelists to be confirmed Firms that foster thought leadership become market leaders and create change in the marketplace, the profession, and within their own practices. This program will first define thought leadership, then present the range of forms that this concept takes (centers of excellence, subject-matter experts, knowledge centers, idea hubs, etc). A moderated dialogue with expert panelists will give insight into how firms can become fully engaged in these activities.