Cinema Futurismo - Designing the future of Cinema, in the now.

PREMISE

The realm of entertainment, its notions, responsibilities and media of representation are a constantly transforming landscape. Within that, there is no sphere broader than that of films to encompass that fully. Cinema, a medium considered to be an immensely accessible and influential one, has come a long way, both in its production and exhibition. From moving images on celluloid constituting the first minute long films, to the first feature length film, the introduction of sound, colour, 3D, and later computer-generated imagery, to entirely machinated and highly sophisticated projection systems on the largest screens possible today, the display of films has been on an ever upward curve. Film technology has gone on to encompass formats including IMAX, RealD, 4DX, Dolby, DoubleD, Atmos, and VR aiming to transform an individual’s theatre going experience to a more holistic, near otherworldly one. Still, the film viewing experience stands to be further completely turned around in the coming decade.

Furthermore, this advancement in technology has proven to be a double-edged sword for cinema. With growing sophistication in the production and exhibition of films, streaming services on mobile devices too have made huge strides. Amid stiff competition, huge production costs, rising discontent among viewers, and no guarantee of a fruitful return, will the cinema theatre thrive? For doing so, it will have to evolve.

CHALLENGE

The design challenge is to extrapolate and visualise the cinema space of/for the future for a total of 75 people in an adaptive volume (detailed in the brief). 

The design should incorporate various trends that have emerged in the sphere, and extrapolate a decade into the future to come up with a design that represents the future of cinema ten years from now: one that is as suitably public, commercially viable and artistically expressive as the very medium of film itself. 

Learn more on: https://uni.xyz/competitions/cinema-futurismo/info/about

Judges:

Jeffrey L. Day

Founding Principal, Actual Architecture Company, United States

Manuelle Gautrand

Architect, Manuelle Gautrand Architecture, France

Oleg Shapiro

Partner, Wowhaus bureau, Moscow

Martin Ostermann

Prof. + Director, Magma architecture, Germany

Lena Kleinheinz

Director, Magma architecture, Germany

Timeline:

Registration Ends: 12th Oct 2020

Submission Deadline: 13th Oct 2020

Result Announcement: 10th Dec 2020

Prizes:

Prize pool of worth 20,000$

First Prize: 5000$ (For students and professionals)

Runner Up: 6 x 1100$ (For students and professionals)

People’s Choice: 4 x 600$ (Open for all)

Honorable Mention: 12 x 500$ Each

More competitions here: http://competitions.uni.xyz

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