WeCinema - Reinvigorating the connection of people to cinema halls
Registration Deadline: Monday, Dec 13, 20218:30 PMIST
Submission Deadline: Tuesday, Dec 14, 20218:30 PMIST
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Watching a movie in a cinema hall has been one of the most popular forms of entertainment for a long time. Viewing exclusive media content in an enclosed venue, on a huge screen surrounded by movie enthusiasts from different regions...the destination offers an experience like no other.
As digitization came about, the availability of the internet and gadgets has created a new variant of content consumption through online streaming. It serves the purpose of a cinema hall but more than that, provides an air of privacy, unlike cinema halls. The availability of content on personal devices has increased extensively and pushed people’s preferences to view media at their own leisure. While the interface between the viewer and media is still a screen, the customized experience has made online streaming a preferred media outlet.
In the era of the pandemic, online media proved to be a boon to the isolated and quarantined populace. At the same time, the desire for public encounters increased exponentially and this could be a start to re-establishing the cinema hall today.
Brief: The challenge is to design a new type of cinema hall to give all of its viewers a private screening experience.
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