Why is the cool hunting technique useful for design thinkers?

Candidates are requested to explain from their point of view “Why is the cool hunting technique useful for design thinkers” preparing a business report based on their findings. The report should include case studies identified during their analysis (e.g. products, brands, methodologies etc..), supported by schemes and exemplifying illustrations and photos which sustain the specific thesis/standpoint.

TARGET
The competition addresses both professionals such as: designers, fashion
and product managers and students with a relevant educational background
and with a strong interest in the fields of marketing and communication.

PRIZES
One scholarship for non-EU citizens, covering 50% of the total tuition fee
of the Short Course Spring Session in COOL HUNTING at Domus Academy.
One scholarship for EU citizens, covering 50% of the total tuition fee of the
Short Course Spring Session in COOL HUNTING at Domus Academy.

JURY
The works must be received at Domus Academy by and not later than
25th March 2009.

For more information contact: [email protected]

Cool Hunting for empowering professional Design Thinking is
an innovative format of intensive program aiming to give a 360
degrees vision for a creative process and critical thinking that
allows information and ideas to be organized, decisions to be made,
situations to be improved, and knowledge to be gained.