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World Campus Masters Selective Graduation Design Program (short for "WCM") was launched by Young Bird Plan in 2019. This program is committed to recognizing the fresh blood of contemporary design through evaluating course works and graduation designs from global young students and designers in different regions and cultures. It encourages original design thinking in campus to conduct a positive dialogue with the global design industry, bringing young talents to the world's influential design platform, enterprises and industry chain as well as the cutting-edge design ecosystem.
WCM‘s Three Surprises in 2022
KOHLER BOLD Design Rising Star Awards
Kohler Bold Design Rising Star Awards, formulated by the global classic kitchen and bath brand, Kohler and Young Bird Plan, in the name of the Kohler Bold Design Rising Star, is an annual award specially set for the 3rd WCM (World Campus Masters Selective Graduation Design Program).
This award aims to stimulate the innovative spirit of youngsters – being bold to break through. It encourages students and designers, of majors in architecture, interiors and product design, to focus on the experience of human centered residence and explore how to improve the quality of life in residences. How to get an insight and interpret the deep needs based on human nature? How to propose an innovative, forward-looking and smart design? How to create a human centered space that is more comfortable, healthier, more personalized, more functional and smarter? How to provide a lifestyle experience, with vitality and warmth?
The new generation in design field is the target power of this award that strives to be pioneering in the fast changing and competitive world. Through the medium of design, it explores the deep value of living in residences, reshapes the value of high quality life, and extends multiple possibilities of life quality. As an engine for industry upgrading and reformation, it consistently promotes the innovative development of architecture, interiors and product design as well as materials application.
It is free of charge and open to all global participants of any major related to architecture, interiors and product design,including students, undergraduates, post-graduates and doctors as well as designers who shall graduate within 5 calendar years(2018-2022). Both individuals and teams can participate in the WCM’s Corporate-tailored Award, Kohler Bold Design Rising Star Awards, and the submitted works include but not limit to your course works and the completed graduation design works.
1. Click the competition page of the 3rd WCM in 2022 and then register to sign up the competition.
2. Submit your completed design work.
3. Apply for this award by email. Email Title: WCM 2022 Apply for Kohler Bold Design Rising Star Awards; Email Content: Creator's CV+Registration Code; Email your application to: firstname.lastname@example.org
The Expert Panel of Judges will select Top 3, Top 10 and Top 30 from all the winning works of the 3rd WCM selected by the Super Nova Jury.
Top 3’s Prize: Kohler Design Travel Fund RMB 10,000 Yuan specifically used for the Kohler Selected Dunhuang Art Tour
Top 10’s Prize: RMB 1,200 Kohler Moxie Showerhead
Top 30’s Prize: Kohler Gu Ailing Eileen Mystery Box Set
Future Human Habitat Innovative Gold Award
SCHÜLLER Future Human Habitat Innovative Gold Award, formulated by the German kitchen furniture brand, SCHÜLLER and Young Bird Plan, for the exploration of building future human habitat through design, is an annual award specially set for the 3rd WCM (World Campus Masters Selective Graduation Design Program).
Gray rhino and black swan events happen frequently. For the multi-dimensional and complicated influence as well as the development trend in daily life, such as gender, health, globalization, personalization, urbanization, population aging and safety, SCHÜLLER studies and explores the change of new ecological living mode on the background of global big trend. More possibilities of products application are created in terms of scenarios and combinations. Special attention is paid to interpersonal relationship for sympathy and communication. An insight into future development is gained as well.
On a basis of a multi-dimensional and complicated future society, this award aims at encouraging young designers to focus on macro social issues. Through touching the actual needs for human habitat, both the youngsters and the brand imagine a future human habitat mode from multiple angles tailored to different scenarios and spaces. With a sensitive insight, forward-looking design and deep thinking, a “Heart Utopia” integrated with high quality and warmth of living is created. It is a cozy residence, more diversified, healthier, and more personalized.
It is free of charge and open to all global participants of any major related to architecture, interiors and product design,including students, undergraduates, post-graduates and doctors as well as designers who shall graduate within 5 calendar years(2018-2022). Both individuals and teams can participate in the WCM’s Corporate-tailored Award, SCHÜLLER Future Human Habitat Innovative Gold Award, and the submitted works include but not limit to your course works and the completed graduation design works.
1. Click the competition page of the 3rd WCM in 2022 and then register to sign up the competition.
2. Submit your completed design work.
3. Apply for this award by email. Email Title: WCM 2022 Apply for SCHÜLLER Future Human Habitat Innovative Gold Award; Email Content: Creator's CV+Registration Code; Email your application to: email@example.com
The brand enterprise will select Top 30 and Top 3 from all of the submitted works.
Top 3 (3 groups): Each group gains a prize of RMB 3,000 Yuan supported by SCHÜLLER.
Time Award (30 groups): Each group gains the innovative SCHÜLLER Designers Customized Calendar.
2、 NFT Creation & Distribution
All winning works of the WCM in 2022, with any major in art and design fields, will have the opportunity to be created into digitial collections and distributed by the organizer and its globally leading NFT partner that is chosen by the WCM Expert Panel of Judges.
3、Metaverse Virtual Landing
All winning works of the WCM in 2022, with any major in art and design fields, will have the opportunity to be manufactured digitally in the immersive virtual world by the organizer and its globally leading metaverse development partner that is chosen by the WCM Expert Panel of Judges.
1. It is free of charge and open to all global participants of any major related to design or art, including students, undergraduates, post-graduates and doctors as well as designers who shall graduate within 5 calendar years(2018-2022). Both individuals and teams can participate in the WCM and the submitted works include but not limit to your course works and the completed graduation design works.
2. Team entries should be designed by the actual participants of the design work. There is no limit on the number of participants in each group. Only one work is allowed to submit for each group.
3. All team members are required to register on designverse website (www.designverse.com.cn). For common questions, please visit Q&A on our website. If you have any questions, you can add the WeChat account: youngbirdplan for consultation.
Process for Join in:
1. Register as a user of the designverse and then fill out the information table for competition participation;
2. Log into personal center to submit your design work.
The evaluation work of the WCM in 2022 is divided into two stages - the initial evaluation stage and the final evaluation stage:
The initial evaluation stage: The Super Nova Jury will select the winning works for The 3rd WCM Caterogies Award globally in all classified fields separately, including but not limit to architecture, urban design, landscape, interior, product, graphic design, fashion design, UI, visual communication design, art and technology,, digital media art, public art and material innovative application as well as give them comments accordingly.
The final evaluation stage: The Expert Panel of Judges will select the Champion for all classified fields separately and provide the final list of the Coporate-tailored Award, NFT Creation & Distribution and Metaverse Work Virtual Landing on the basis of all the winning works chosen by the Super Nova Jury
Award Pool of WCM Design/Art Categories Award in 2022（Partial）
The 3rd WCM - Architecture Category - Champion & TOP 3
The 3rd WCM - Interior Category - Champion & TOP 3
The 3rd WCM - Landscape Category - Champion & TOP 3
The 3rd WCM - Urban Category - Champion & TOP 3
The 3rd WCM - Product Category - Champion & TOP 3
……..More categories without restrictions
The Champion of WCM Design&Art; Categories Award in 2022 will be selected separately from all classified design majors, with each category as a group, and there is no limit on category and group: gain RMB 1,600 (before tax) + Award certificate
Top 3 of WCM in 2022 will be selected separately from all classified design majors and will gain: RMB 1,000 (before tax) + Award certificate
The winning works stated above include the Champion & TOP 3 for each Design&Art; Categories Award, and have the opportunities to be awarded the Corporate-tailored Award and for NFT creation and distribution as well as the metaverse work virtual landing.
The shortlists of the WCM will gain：Shortlist certificate
Registration: from August 2, 2022 00:00 to February 28, 2023 24:00
Submission: from August 2, 2022 00:00 to February 28, 2023 24:00
Announcement of shortlists: March 10, 2023
Announcement of Top 3 and the Champion of The 3rd WCM Design/Art Categories Award: April 1, 2023
Announcement of Top 3 and the Champion of WCM Corporate-tailored Award: (TBC)
Note: GMT+8 time zone for all dates. In case of public holidays, it is appropriately postponed. See the official website for details.
In accordance with the relevant laws and regulations of the State, all participants who take the initiative to participate in this contest are deemed to have made the following irrevocable declaration regarding the copyright ownership of their submitted works:
1. Original statement
The submitted work must be an original work of the entrant and must not infringe any patent rights, copyrights, trademarks and other legal intellectual property rights of any third party. Once the non-original work is verified, the organizer has the right to immediately disqualify related entrant from the competition, being shortlisted, and receiving funding and take back the subsidy funds and materials. In addition, the organizer still has the right to reserve the right to pursue legal liability in case of economic loss as a result of his or her dishonesty. For example, If the organizer is sued or has other losses for this reason, the organizer has the right to claim full compensation from the participant. If the organizer has paid in advance, it has the right to recover all direct and indirect losses from the participants (including and not limited to attorney fees, legal fees, preservation fees, appraisal fees, notarization fees, etc.).
2. Agree to the statement
This competition adopts online-voting method, the upload of work indicates that the entrant agrees to authorize the organizer to onymously or anonymously display the work for the purpose of the launch of the competition, as well as the evaluation method of the competition. Before submitting the work, the participants have carefully read all the terms and fully understand and agree. The jury of this competition has the final decision on the results of all the winning works.
Young Bird Plan
Young Bird Plan is an international competition platform for global design talents. With three key elements, viz. fabrication, mentor’s guidance and interdisciplinary jury, it is fast becoming a leading voice in global design fields like urban design, architecture design, landscape design, interior design, product design, logo design, fashion design, graphic design, UI design and material innovation application design, etc.
We provide three dimensional publicity and creative solution through the tailored competitions for clients. For the past nine years since establishment, we have propelled the implementation of design projects and products focusing on urban spaces and life aesthetics. Besides, Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates. On the other hand, we make every effort to create opportunities for young designers. Young Bird Plan has great influence in the design industry.
In 2019, the website of Young Bird Plan was upgraded and transformed and formally merged into designverse website platform (www.designverse.com.cn). The platform aims to encourage young people to design with originality and in design thinking, and to have positive dialogue with the global design industry and industrial development. In a word, it strives for connecting young bird works and design talents to the most influential design platform and cutting-edge design ecosystem all over the world.
Till now, we have cooperated with several governments, development agencies and international brands, e.g., Suichang County of Zhejiang Province, Yongchuan District of Chongqing City, Suzhou New District, China Merchants Shekou Industrial Zone, Hexi District of Tianjin City, Jiaxing Municipal People’s Government, JIACHENG GROUP, Vanke Group, China Fortune Properties, Westbund, URS China, Leliving, HKR International Limited, HAY, Sunbrella, DeCastelli, MATSU Group, Xiao Guan Tea, Dongpeng Group, raumplus, SCHÜLLER, Jiaxing Planning & Design Research & Institute Co., Ltd., Tea Natural, XKool Tech, Huafon Group, etc.
The organizer reserves the right to interpret the rules of the contest.
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