The Year of Selling Virtually

Commercial interiors product manufacturers are struggling to understand the best way to reach their customers with the product information they need to make recommendations and execute on solutions that support the health, safety and welfare of employees returning to the office. Design firm offices across much of the U.S. remain closed to local sales representatives, the traditional source of product information. The inability to travel has curtailed access for designers who depend on trade shows or other industry events to gain important product knowledge. Many furniture showrooms are operating on reduced schedules, making it difficult for designers and their clients to “kick the tires” on new products and evaluate mockups. 

This session will feature a panel of industry experts offering guidelines for communicating product information to the market during the pandemic and managing the specification process during this unprecedented time.         

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