Lecture Ben van Berkel, Salone del Mobile, Milan

Ben van Berkel to give lecture at ‘Design Why?’ event during the Salone del Mobile in Milan. At the ‘Design Why?’ event in Milan on April 23rd Ben van Berkel will present his first chair design ‘MYChair’, awarded with the international Red Dot award: Best of Best prize product design 2009. The multidisciplinary programme ‘Design Why?' runs parallel to the Salone del Mobile and consists of contributions from Design Den Haag 2010-2018, the Royal Academy of Art The Hague, Premsela and Dutch DFA. Ben van Berkel is pleased to invite to you to join him for this event. During the presentation Jeanne Tan (editor Design.nl) will interview Ben van Berkel. They will address topics such as how the diversity of contemporary society influences design, architecture and visual communication. Where does design stand today and what will it look like tomorrow? MYchair is the first chair designed by Ben van Berkel/UNStudio and is described as a real architect’s chair. “The architectural approach to furniture is different from that of the industrial designer as the architect begins with the space and the environment that the chair will become a part of. All the details of the chair are considered for their spatial effects. This architectural approach to furniture is connected with a very personal ideology of space.” MYchair will be presented at the ‘Design Why?’ event as well as at the Salone Del Mobile 2009 at the Walter Knoll stand (Hall 7 Stand A19/A21). Ben van Berkel will be present at the fair on April 23rd. Presentation Ben van Berkel MYchair at ‘Design Why?’ April 23rd 17.30 – 18.30 Corso Cristoforo Colombo 15 http://www.designdenhaag.eu/en/design-why http://www.designwhy.nl/ MYchair at Salone del Mobile 2009 Walter Knoll stand - Hall 7 Stand A19/A21 April 22nd to 27th http://www.walterknoll.de/en/1967.htm