What You Say and What They See: A Client Perspective on Winning

Who: Moderator: • Kirsten Sibilia, Associate AIA, Chief Marketing Officer, Dattner Architects Panelists: • Frances Halsband, FAIA, Principal, Kliment & Halsband Architects • Stephen Yablon, AIA, Principal, Stephen Yablon Architects • Mark Gordon, AIA, Director for Design, NYU Strategic Assessment, Planning, and Design • Faith Rose, Senior Design Liaison, NYC Department of Design + Construction What: Winning new work for architecture firms has become increasingly complex as competition has become fiercer and clients more sophisticated in their expectations. A client-focused, targeted proposal is one of the key elements in winning a project. But just what are clients looking for? And what goes into assembling a successful submission? This panel of architects and clients will explore what it takes to make your best case. Architect panelists will start with the initial “go” decision, and discuss strategies including selecting the team, the project approach, and the cover letter. Client panelists will describe the thinking that goes into developing an RFP and what makes for a convincing response. This session promises to result in some valuable advice in an especially challenging market. RSVP: http://cfa.aiany.org/index.php?section=calendar&evtid=2105