Audi Urban Future Award 2014 participant to be determined by Speed Pitch Voting

Three expert candidates who hope to participate in the Audi Urban Future Award 2014 have presented three different ideas that explore this year's theme: how far data can be used as a planning tool for urban mobility in the future. As part of the Audi Urban Future Initiative, the biennial award searches for visionary ideas in urban mobility.

Audi Urban Future Award 2014 - Trailer from THE AUDI URBAN FUTURE INITIATIVE on Vimeo.

Learn more about the three candidates below.

Team 1 - New Online Marketplace for Mobility
by Philip Parsons, independent planning consultant and founder of Sasaki Strategies; and Federico Parolotto, mobility expert and principal of Mobility in Chain

Audi Urban Future Award 2014 - Speed Pitch - Philip Parsons & Federico Parolotto from THE AUDI URBAN FUTURE INITIATIVE on Vimeo.

"Parsons and Parolotto imagine a new digital mobility marketplace for cities, a system that harmoniously coordinates individual traffic with public transport. Users can freely and transparently choose the best means of transport – or a suitable  combination – based on costs, their time budget, comfort, or sustainability.  According to their idea, the result is new demand which spurs the providers of  mobility to provide innovative and attractive services.  The prerequisites for a functioning new mobility market – apart from the digital world – are specific interventions in urban infrastructure. A place for changing  between the bus, train, car and future will be created; seamless transitions make it attractive to change modes. This interface will be enhanced by cultural, educational  and leisure offerings." 

Team 2 - The human love of play reveals mobility needs  
by Kevin Slavin, assistant professor and founder, Playful Systems group at MIT Media Lab; and Eric Rodenbeck, founder and CEO, Stamen Design