• Login / Join
  • About
  • •
  • Contact
  • •
  • Advertising
bustler logo
bustler logo
  • News
  • Competitions
  • Events
  • Bustler is powered by Archinect
  • Sign up for Bustler's Email Newsletters

  • Follow these Bustler feeds:

  • Search

    Search in

  • Submit

    What are you submitting?

    News Pitch
    Competition
    Event
  • Login / Join
  • News|Competitions|Events
  • Search
    | Submit
    | Follow
  • Search in

    What are you submitting?

    News Pitch
    Competition
    Event

    Follow these Bustler feeds:

  • About|Contact|Advertising
  • Login / Join

Artificial intelligence and female empowerment are the themes of Es Devlin's UK Pavilion for Expo 2020 Dubai

By Alexander Walter|

Thursday, Oct 18, 2018

A collective AI-generated "global message" emblazons the pavilion's 20-meter tall LED facade. Image courtesy of Studio Es Devlin.

Award-winning British artist and designer Es Devlin will be in charge of designing the UK Pavilion for Expo 2020 Dubai. Devlin is known for designing the London Olympic Closing Ceremony and the Rio Olympic Opening Ceremony as well as conceiving touring stage sculptures in collaboration with Beyonce, Kanye West, U2, Adele, The Weeknd, The Royal Opera House, and The National Theatre.

True to her trademark passion of fusing technology, light, sound, and poetry, Devlin's pavilion design aims to highlight Britain's expertise in artificial intelligence and space technology by illuminating the LED facade with an AI-generated "Message to Space" which the Expo's anticipated 25 million visitors will be encouraged to contribute to.

Es Devlin and her predominantly female team will be the first non-male designers to conceptualize the British Pavilion since the very first Expo was instigated in 1851.

Visitors will arrive through an illuminated maze featuring augmented reality enriched exhibits on British advances in artificial intelligence and space. Image courtesy of Studio Es Devlin.

Here's how Devlin explains her concept behind the pavilion design: "The idea draws directly on one of Stephen Hawking’s final projects, ‘Breakthrough Message’, a global competition that Hawking and his colleagues conceived in 2015 inviting people worldwide to consider what message we would communicate to express ourselves as a planet, should we one day encounter other advanced civilizations in Space. What if the UK Pavilion at Expo 2020 becomes a place where visitors from all over the world take part in a collective global project that showcases British expertise in A.I. technologies and poetry while transcending national identities?”

The pavilion’s interior will be filled with a collective choral soundtrack featuring choirs from every continent. Image courtesy of Studio Es Devlin.

Asked about the importance of being the UK Pavilion's first female designer, Devlin replied: "We urgently need to address the underrepresentation of women in STEAM (Science, technology, engineering, art and maths) occupations. I’ve learned from my collaboration with the theoretical physicist Carlo Rovelli, that the evolution of scientific thought is often through the contribution of artists, musicians and philosophers as well as physicists. My hope is that the fusion of architecture, poetry, music and science in this female-led project will attract and inspire girls and young women to investigate areas of science and technology that they might otherwise have felt weren’t for them."

Devlin’s initial concept sketch for the UK Pavilion. Image courtesy of Studio Es Devlin.

To turn the highly conceptual vision into a functioning pavilion, Devlin's team will collaborate with executive architects Veretec, structural engineers Atelier One, sustainability engineers Atelier Ten, and creative agency Avantgarde.

RELATED NEWS Germany's Pavilion for Expo 2020 Dubai wants to edutain visitors about sustainability
RELATED NEWS querkraft designs grid of cones for Austrian Pavilion for Expo 2020 Dubai
RELATED NEWS Fentress Architects to design USA Pavilion for World Expo 2020 in Dubai
RELATED NEWS Santiago Calatrava to design falcon-like UAE Pavilion for Expo 2020 Dubai
RELATED NEWS BIG, Foster + Partners, and Grimshaw to design 2020 World Expo theme pavilions
The Poem Pavilion, UK Pavilion for EXPO 2020 Dubai. Video courtesy of Studio Es Devlin.

Related

dubai ● expo 2020 ● expo 2020 dubai ● uae ● uk ● pavilion ● es devlin ● women in architecture ● artificial intelligence
Studio Es Devlin
Studio Es Devlin

Share

  • Follow

    1 Comment

  • randomised
    randomised

    randomised ·  Oct 19, 18 8:13 AM

    The theme of the pavilion is not female empowerment at all, female empowerment is (one of) the possible outcome(s).

  • Comment as :

Artificial intelligence and female empowerment are the themes of Es Devlin's UK Pavilion for Expo 2020 Dubai

Over $500,000 awarded to architectural discourse projects by Graham Foundation

Best in urban planning recognized at AIA Regional & Urban Design Award 2026

Sponsored Post by Buildner

Re:Form - New Life for Old Spaces / Edition #3 advance registration deadline is approaching!

New architecture and design competitions: IDEAS Awards, UIA-HYP CUP International Student Competition, Vancouver Tall Challenge, and Memorial to the Sixth Extinction

Best small projects chosen at AIA Small Project Award 2026

10 standout sustainable projects honored at AIA COTE Top Ten Award 2026

Best residential architecture of 2026 honored at AIA Housing Award

Best new interiors of 2026 chosen at AIA Interior Architecture Awards

Sign up for Bustler's Email Newsletters

Best global architecture honored at RIBA International Awards 2026

World’s most beautiful airports of 2026 chosen by Prix Versailles

New architecture and design competitions: Brick in Architecture Awards, Study Architecture Student Showcase, N.Y.C. Groceries, and New York High Falls Riverfront Market

SmithGroup’s ‘pioneering’ Philip Merrill Environmental Center wins AIA Twenty-five Year Award

Sponsored Post by Buildner

Museum of Emotions / Edition #8 FINAL registration deadline is in 5 DAYS!

Here are the winners of the 2026 AIA Architecture Awards

40 emerging architects and designers under 40 from Europe honored

Next page » Loading

Artificial intelligence and female empowerment are the themes of Es Devlin's UK Pavilion for Expo 2020 Dubai

By Alexander Walter|

Thursday, Oct 18, 2018

Share

A collective AI-generated "global message" emblazons the pavilion's 20-meter tall LED facade. Image courtesy of Studio Es Devlin.

Related

dubai ● expo 2020 ● expo 2020 dubai ● uae ● uk ● pavilion ● es devlin ● women in architecture ● artificial intelligence
Studio Es Devlin
Studio Es Devlin

Award-winning British artist and designer Es Devlin will be in charge of designing the UK Pavilion for Expo 2020 Dubai. Devlin is known for designing the London Olympic Closing Ceremony and the Rio Olympic Opening Ceremony as well as conceiving touring stage sculptures in collaboration with Beyonce, Kanye West, U2, Adele, The Weeknd, The Royal Opera House, and The National Theatre.

True to her trademark passion of fusing technology, light, sound, and poetry, Devlin's pavilion design aims to highlight Britain's expertise in artificial intelligence and space technology by illuminating the LED facade with an AI-generated "Message to Space" which the Expo's anticipated 25 million visitors will be encouraged to contribute to.

Es Devlin and her predominantly female team will be the first non-male designers to conceptualize the British Pavilion since the very first Expo was instigated in 1851.

Visitors will arrive through an illuminated maze featuring augmented reality enriched exhibits on British advances in artificial intelligence and space. Image courtesy of Studio Es Devlin.

Here's how Devlin explains her concept behind the pavilion design: "The idea draws directly on one of Stephen Hawking’s final projects, ‘Breakthrough Message’, a global competition that Hawking and his colleagues conceived in 2015 inviting people worldwide to consider what message we would communicate to express ourselves as a planet, should we one day encounter other advanced civilizations in Space. What if the UK Pavilion at Expo 2020 becomes a place where visitors from all over the world take part in a collective global project that showcases British expertise in A.I. technologies and poetry while transcending national identities?”

The pavilion’s interior will be filled with a collective choral soundtrack featuring choirs from every continent. Image courtesy of Studio Es Devlin.

Asked about the importance of being the UK Pavilion's first female designer, Devlin replied: "We urgently need to address the underrepresentation of women in STEAM (Science, technology, engineering, art and maths) occupations. I’ve learned from my collaboration with the theoretical physicist Carlo Rovelli, that the evolution of scientific thought is often through the contribution of artists, musicians and philosophers as well as physicists. My hope is that the fusion of architecture, poetry, music and science in this female-led project will attract and inspire girls and young women to investigate areas of science and technology that they might otherwise have felt weren’t for them."

Devlin’s initial concept sketch for the UK Pavilion. Image courtesy of Studio Es Devlin.

To turn the highly conceptual vision into a functioning pavilion, Devlin's team will collaborate with executive architects Veretec, structural engineers Atelier One, sustainability engineers Atelier Ten, and creative agency Avantgarde.

RELATED NEWS Germany's Pavilion for Expo 2020 Dubai wants to edutain visitors about sustainability
RELATED NEWS querkraft designs grid of cones for Austrian Pavilion for Expo 2020 Dubai
RELATED NEWS Fentress Architects to design USA Pavilion for World Expo 2020 in Dubai
RELATED NEWS Santiago Calatrava to design falcon-like UAE Pavilion for Expo 2020 Dubai
RELATED NEWS BIG, Foster + Partners, and Grimshaw to design 2020 World Expo theme pavilions
The Poem Pavilion, UK Pavilion for EXPO 2020 Dubai. Video courtesy of Studio Es Devlin.

Share

  • Follow

    1 Comment

  • randomised

    randomised ·  Oct 19, 18 8:13 AM

    The theme of the pavilion is not female empowerment at all, female empowerment is (one of) the possible outcome(s).

  • Comment as :

Archinect JobsArchinect Jobs

The Archinect Job Board attracts the world's top architectural design talents.

VIEW ALL JOBS POST A JOB

Assistant Professor Architecture

California State Polytechnic University, Pomona

Assistant Professor Architecture

Pomona, CA, US

Marketing & Business Development Manager

KPB Architects

Marketing & Business Development Manager

Anchorage, AK, US

Project Architect

The Goldman Group

Project Architect

Walpole, MA, US

Designer (Level 3)

KPMB

Designer (Level 3)

Cambridge, MA, US

Project Manager - Planning

DAHLIN Architecture | Planning | Interiors

Project Manager - Planning

Pleasanton, CA, US

Interior Designer

Fowlkes Studio

Interior Designer

Washington, DC, US

Senior Associate/ Project Manager

DWY Landscape Architects

Senior Associate/ Project Manager

Sarasota, FL, US

Design Technologist / BIM Lead

The American Housing Corporation

Design Technologist / BIM Lead

Austin, TX, US

Lead Design Architect

The American Housing Corporation

Lead Design Architect

Austin, TX, US

Architectural Project Manager - Residential

DAHLIN Architecture | Planning | Interiors

Architectural Project Manager - Residential

Pleasanton, CA, US

Next page » Loading