photo l.a. XX + artLA projects

photo l.a. XX celebrates its 20th Anniversary as the longest running art fair west of New York and the largest photo-based art fair in the country, drawing over 10,000 attendees. It brings together photography dealers from around the globe, displaying the finest contemporary photography, video and multi-media installations along with masterworks from the 19th century. photo l.a. is honored to have played a significant role in the cultural life of Los Angeles. It has been essential in transforming the art/ photography landscape of Los Angeles by increasing public awareness and acceptance and the inclusion of photo-based art in almost all contemporary galleries and museum exhibitions. artLA was created in 2004 as a public event bringing together a mix of national and international galleries, artists, collectors and curators for a visual dialogue on the current art scene. Its ongoing commitment to presenting the most challenging art being produced today has led to the creation of artLA projects, an ongoing citywide program of dynamic and innovative installations, exhibitions, seminars and conversations with established and cutting- edge artists in all media. photo l.a. XX and the launch of artLA projects, is a prelude to a much larger artLA 2011 that will align with the start of the Getty’s Pacific Standard Time Initiative and Art Platform, Los Angeles, a new art fair in the fall of 2011 created by the team that produces the Armory Show. www.photola.com