West of Modernism: California Graphic Design, 1975-1995

The late 20th century was a transformational period for graphic design. Questioning the increasingly rigid rules of modernism, designers pressed for greater autonomy in their work. At the same time, dizzying advances in technology upended existing design and production processes. Far from the established New York design world, California became a haven for avant-garde designers, a hub of innovation in both discourse and practice. 

This exhibition is part of LACMA’s Graphic Design Initiative, an interdepartmental project spearheaded by the Decorative Arts and Design and the Prints and Drawings departments.

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