Market Street Reimagined

Market Street Reimagined is an international call for ideas that identify new urban possibilities for downtown San Francisco’s Market Street, responding to the disruptions caused by the pandemic, remote work, and other cultural changes. This is a time to think differently, to escape the traps embedded in techniques and assumptions of the past, and venture into the speculative possibilities of an urbanism not yet discovered. Using San Francisco’s Market Street as a subject, we ask competitors “How might a new set of ideas be developed to address the challenges in post-pandemic city cores enabling them to flourish in ways that are economically viable and experientially uplifting?” Co-Sponsored by the Urban Land Institute San Francisco (ULI SF) and the Civic Joy Fund, the competition is open to all who have vision toward the future and has a $100,000 prize fund.

Ideas of all scales and topics are welcomed, including physical, spatial, operational, use, economic, policy, and any other strategies that can produce positive outcomes. The goal is to generate exciting, transformative visions for Market Street that would make the City proud and attract visitors and businesses from around the globe.

The jury is hosted by San Francisco Mayor Daniel Lurie and is comprised of multi-disciplinary experts from the fields of planning, economics, real estate, architecture, landscape urbanism, philanthropy, academia, civic leadership, and the arts.

More information about the competition, including entry instruction and a list of jurors, can be found at http://sf.uli.org/marketstreetreimagined