SWITCH: GUGGENHEIM MUSEUM I NEW YORK

MANIFESTO

In October 1959, when the Solomon R. Guggenheim Museum opened the doors to its new building on Manhattan’s Fifth Avenue, it promptly became “the obligatory topic of every New York conversation The last built work by Frank Lloyd Wright, who had died earlier that year at 91, was not showered with praise, as one might now expect, but pelted with criticism. Almost everyone felt that the architecture of the museum dominated the paintings and the art inside. Such was the power of FLW’s architecture. Wright’s building made it socially and culturally acceptable for an architect to design a highly expressive, intensely personal museum. In this sense, almost every museum of our time is a child of the Guggenheim.

What if you get a chance to switch FLW’s masterpiece with your own expression of Guggenheim? What if you get a chance to step into the master’s shoes and be able to design an ‘architectural icon’?

The aim of the competition is to re-create the iconic museum in NYC by the legendary architect Frank Lloyd Wright at the same exact site but with an entirely new perspective by the participants. The competition offers a chance to re-design the museum created by the master himself, with a similar intent to break from the prevalent conventionality in designing a museum and gallery space and create an innovative and extraordinary built form. The in-situ replacement of the existing museum should be iconic and revolutionary, capable of transforming the urban form of NYC in a similar or a more powerful way. The response should be FLW-like, where he constantly strived to devise new architecture systems that were ahead of his time and were hailed as wonders of the modernist movement.

PRIZES

Prizes worth EUR 3000 are up for claim with the distribution as follows:

FIRST PRIZE: EUR 1500

SECOND PRIZE: EUR 1000

THIRD PRIZE: EUR 500

Apart from the winners, the jury will select ’10 Editors’ Choices’ who will be featured on our website and several other international magazines and websites across the world.  The winners and Editors’ Choices will be provided with an honorary certificate.

REGISTRATION

The competition is open to everyone in the world (architects, students, engineers etc.). You can participate individually or in a team. A team can have a maximum of three members only.

Early registration: 60 EUR PER TEAM- 1^st May 2018- 31^st July 2018

Standard Registration: 80 EUR PER TEAM- 1^st August 2018- 30^th August 2018

Submission deadline: 31^st August 2018

Result: 25^th September 2018

*All deadlines are 11:59 PM- 00:00 IST (India)

GROUP DISCOUNT

As a part of our initiative to encourage more student participation, we offer great discounts if a minimum of 5 teams register from one particular architecture school/university. Contact us at [email protected] to avail the offer.

REGULATIONS

• Switch reserves the right to modify the competition schedule if deemed necessary.
• Participant teams will be disqualified if any of the competition rules or submission requirements are not considered. Participation assumes acceptance of the regulations.
• Team code is the only means of identification of a team as it is an anonymous competition.
• The official language of the competition is English.
• The registration fee is non-refundable.
• Contacting the Jury is prohibited.

TERMS AND CONDITIONS            

Please see the terms and conditions section on www.switchcompetition.com

DISCLAIMER

This is an open international competition hosted by Switch to generate progressive design ideas. There are no plans for any proposal to be built. The competition is organized for education purpose only.

OTHER DETAILS

Website: www.switchcompetition.com

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