Sports is the cry of triumph, the tears of joy, the beating of chest when your team loses in the nail-biting crusade. Gathering up on streets in front of a TV, listening to the radio broadcast in a remote village or watching with your friends on a 52-inch screen - the euphoria with which the whole country cheers is unparalleled. A community lives its best experience when everyone is interacting under the same roof. And sports have the potential to provide such a platform.
Unfortunately, a dense city fabric, work-life and technology has changed viewing patterns. An in-person experience has taken precedence over community integration. This has led to increased social isolation, lack of by road activity, a disappearing community fabric, and hence unsafe dead streets.
How can an activity that plays within the confines of four walls be shifted back to the streets? Without disrupting the pattern of virtual consumption.
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