FASHION PAVILION MILAN

FASHION PAVILION MILAN

BACKGROUND
What do Tom Ford, Raf Simons, Pierre Balmain, Pierre Cardin, Gianni Versace and Virgil Abloh all have in common? Before kickstarting a flourishing career in fashion, each of these individuals enrolled to study architecture or industrial design. Architects like Zaha Hadid and Rem Koolhaas have repeatedly collaborated with fashion houses and imparted their quirky vision to develop an experimental and bespoke range of products. 

It is unsurprising that architects – artists who obsess over scale, shape and proportion in their work – tend to apply the same tenets to their personal style; while many fashion designers have cited architecture as a practice and individual architects as inspirations for their designs. Fashion and architecture have the same point of origin, the human body. Dressing of an individual provides a definition of personal space as do architectural structures though they are bigger in scale. Both fashion and architecture express ideas of personal, social and cultural identity, reflecting the concerns of the user and the ambition of the age.

The Italian city of Milan is recognized internationally as one of the world's most important fashion capitals, along with Paris, New York and London. Milan’s quintessential bi-annual event, Milan Fashion Week is one of the most important events for all fashion lovers, as well as industry professionals and journalists.

The aim of the competition is to design a pop-up pavilion in the emblematic Parco Sempione in Milan that connects fashion, architecture and people. The pavilion should capture the essence of fashion design and celebrate its powerful impact on our society for such a long time. The pavilion should infuse fashion with architecture physically and poetically, creating a structure that is able to host different events and activate the zone. The pavilion should strive to become a ‘window’ for man to experience the impact and importance of fashion design on the society. The pavilion should be a tribute to the idea of fashion where the visitors would transcend their olfactory, tactile and visual experiences.

The pavilion should have an innovative built quality that would highlight a designer’s passion towards creating an avant-garde structure. The pavilion should emphasize on strong silhouettes, structure, shape and form. The pavilion should be able to create a sense of drama architecturally with exaggerated angles, oversized proportions and a distinct use of lines, shapes, volumes and other design tools.

The pavilion must become an important landmark and icon for the park and the city of Milan that attracts more and more people.

You can download the detailed briefs (including other information and reference material) here.

REGISTRATION &TIMELINE:
The competition is open to everyone in the world (architects, students, engineers etc.). You can participate individually or in a team. A team can have a maximum of three members only.

Early registration: - 15th July 2019- 31st August 2019

• For foreign nationals: 40 EUR PER TEAM
• For Indian nationals: 1200 INR PER TEAM

Standard registration: - 1st September 2019- 31st October2019

• For foreign nationals: 60 EUR PER TEAM
• For Indian nationals: 1500 INR PER TEAM

Late registration: - 1st November2019- 29th November 2019

• For foreign nationals: 80 EUR PER TEAM
• For Indian nationals: 1800 INR PER TEAM

Submission deadline: 30th November 2019

Result: 25th December2019

*All deadlines are 11:59 PM- 00:00 IST (India)

• Participants may register by filling the registration form and submitting it with appropriate payment through our secure payment gateways at www.archasm.in
• The participants will receive their teamcode within 24 hours of completing the payment successfully.
• Teamcode will be sent primarily to the email address provided to PAYUMONEY/PAYPAL.

DISCOUNT
Group discounts apply for a minimum of 5 teams from one particular architecture school/university as our initiative to promote more participation from students. Send us the following details at queries@archasm.in to avail the offer.

• Names of all the participating team members and their respective team leaders.
• Name of the university.
• School ID proofs of the team leaders.

Note:
It will not be possible to amend or update any information relating to your registration including the names of team members once validated.

AWARDS
Winning participants will receive prizes totaling INR 2,00,000 with the distribution as follows:

• First prize- INR 1,00,000/- + Certificate
• Second prize- INR 60,000/- + Certificate
• Third prize- INR 40,000/- + Certificate
• 10 Honorable mentions

Winners and honorable mentions will be published on archasm’s website and several international architecture magazines and websites partnered by us.

QUERIES AND QUESTIONS
All the questions related to the competition can be mailed to us at queries@archasm.in with ‘FAQ’ as the subject.

Download competition brief here.