FutureVision 2020

FutureVision 2020, an overview of the current state of the U.S. design market along with insights into the social and cultural current that will impact consumers’ motivations, values and lifestyles over the next 10 years, will be a featured event at IMM Cologne. FutureVision consists of a group of interior design professionals representing major U.S. markets including New York, Boston, Chicago, Las Vegas, and Atlanta. In addition to the presentation, which will take place on January 20 at 11:30 pm at the Stage Area in Hall 3.2, the FutureVision designers will be meeting with European vendors to research new products for the U.S. market and develop business relationships. FutureVision debuted to overwhelmingly positive reviews at the 2009 NeoCon trade show in Chicago, North America’s largest contract furniture market. That presentation examined how the combined volatility of uncertain economic conditions and dramatic changes within the design industry are working to reshape the role of the design professional in the U.S. The members of the FutureVision panel will report from the front lines of this rapidly changing industry. “The market for design in the U.S. achieved tremendous growth in the last decade or so, but the design consumer is changing, the interior design business model is changing, and there are critical shifts in long-term consumer values and behaviors,” said Susan Schultz, a co-developer of the FutureVision 2020. “Given the different demands and requirements based on distinct regional differences; it all adds up to a highly complex market.” To attend the FutureVision presentation, please RSVP by January 18 to [email protected]. DesignBiz Rx Blog