CLOG : APPLE Launch at Van Alen Books

Kyle May, Julia van den Hout, Jacob Reidel, and The Office of PlayLab Inc. On June 7, 2011, Steve Jobs presented Apple Campus 2 to the Cupertino City Council. Due to Apple's high profile - not to mention the scale and iconic nature of Foster + Partners' design - the online reaction to the "spaceship" was immediate and strong. While Apple has been constructing retail stores throughout the world for over a decade and has pioneered innovative building technologies, discussion, even among architects, has typically focused on the company's famed product design. With one of the largest American office projects in history underway in Cupertino, it's time to talk about Apple and architecture. Join the editors and designers of CLOG as they introduce the first comprehensive discussion of Apple's architecture. Van Alen Books