OMA's taveling Christian Dior exhibit adds layers and a new form in Seoul

OMA and partner Shohei Shigematsu have shared images from a recent scenographic exhibition design for a traveling show on Christian Dior that’s open now at the Dongdaemun Design Plaza (DDP) in Seoul. Their design arranges four thematic rooms for the display, which is the fourth such collaboration between the firm and brand since 2018. Shigematsu says cultural references to Korea are embedded throughout and that it offers an expanded “new experience” thanks to the delimited nature of the DDP’s massive Art Hall. The spatial logic derived from traditional Hanok wood-framed houses and other new display strategies is among its must-see features. All are said to be aimed at "reinforcing the multi-faceted and ever-evolving history" of the Dior brand.

Christian Dior: Designer of Dreams is open to the public now and will remain on view until July 13th, 2025.