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Tagged: lexus design award

Suchi Reddy and Lexus create Milan Design Week exhibition with ‘forest of composite shapes’

By Niall Patrick Walsh|

Tuesday, Apr 18, 2023

Image courtesy of Lexus

Lexus has unveiled an installation by New York-based artist and architect Suchi Reddy as part of Milan Design Week. Shaped by Air is on display at Superstudio in Milan alongside prototypes by the four winners of the Lexus Design Award 2023. 

Image courtesy of Lexus

Shaped by Air draws inspiration from the Lexus Electrified Sport concept vehicle, and has been reimagined for Milan Design Week as a site-specific installation that invites guests to discover a to-scale interpretation of the vehicle “after traveling through an enveloping forest of its composites shapes” which are suspended from the ceiling.

Image courtesy of Lexus

The green leaf-like composite shapes have been created from sculptural steel and aluminum, and create what the team calls “an environment that invites deep absorption and evokes the natural world.” The installation’s call to nature is further emphasized by a soundscape that draws inspiration from the wind. 

Image courtesy of Lexus

“I am excited to partner with Lexus––a brand committed to uplifting artists and designers––on a new iteration of Shaped by Air,” said Reddy, who is the founder of Reddymade Architecture and Design. “This immersive interpretation in Milan makes use of repetition, multisensory elements, and three-dimensionality to create an emotional environment that envelops the body like a car.”

Image courtesy of Lexus

For viewers not in Milan, the team has partnered with digital creative agency Diorama to create a metaverse experience that complements the physical installation. The virtual edition is described as “a dynamic digital forest where users can explore an abstract natural world from a never-been-seen perspective, one filled with the rustling of leaves, sinuous currents of air, and diffusions of light.”

The exhibition will be on display until April 23rd at Superstudio in Milan.

RELATED NEWS Architects and designers among winners of the 2023 Lexus Design Awards
RELATED NEWS Here are the six finalists for the 2022 Lexus Design Awards
RELATED NEWS Kenyan design firm, BellTower wins 2020 Lexus Design award by tackling clean water issue with open source community unit design

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lexus design award ● lexus ● milan design week ● exhibition ● suchi reddy ● event ● milan ● italy ● europe ● reddymade
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Suchi Reddy and Lexus create Milan Design Week exhibition with ‘forest of composite shapes’

Architects and designers among winners of the 2023 Lexus Design Awards

Here are the six finalists for the 2022 Lexus Design Awards

Kenyan design firm, BellTower wins 2020 Lexus Design award by tackling clean water issue with open source community unit design

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Suchi Reddy and Lexus create Milan Design Week exhibition with ‘forest of composite shapes’

By Niall Patrick Walsh|

Tuesday, Apr 18, 2023

Share

Image courtesy of Lexus

Related

lexus design award ● lexus ● milan design week ● exhibition ● suchi reddy ● event ● milan ● italy ● europe ● reddymade
Reddymade
Reddymade

Lexus has unveiled an installation by New York-based artist and architect Suchi Reddy as part of Milan Design Week. Shaped by Air is on display at Superstudio in Milan alongside prototypes by the four winners of the Lexus Design Award 2023. 

Image courtesy of Lexus

Shaped by Air draws inspiration from the Lexus Electrified Sport concept vehicle, and has been reimagined for Milan Design Week as a site-specific installation that invites guests to discover a to-scale interpretation of the vehicle “after traveling through an enveloping forest of its composites shapes” which are suspended from the ceiling.

Image courtesy of Lexus

The green leaf-like composite shapes have been created from sculptural steel and aluminum, and create what the team calls “an environment that invites deep absorption and evokes the natural world.” The installation’s call to nature is further emphasized by a soundscape that draws inspiration from the wind. 

Image courtesy of Lexus

“I am excited to partner with Lexus––a brand committed to uplifting artists and designers––on a new iteration of Shaped by Air,” said Reddy, who is the founder of Reddymade Architecture and Design. “This immersive interpretation in Milan makes use of repetition, multisensory elements, and three-dimensionality to create an emotional environment that envelops the body like a car.”

Image courtesy of Lexus

For viewers not in Milan, the team has partnered with digital creative agency Diorama to create a metaverse experience that complements the physical installation. The virtual edition is described as “a dynamic digital forest where users can explore an abstract natural world from a never-been-seen perspective, one filled with the rustling of leaves, sinuous currents of air, and diffusions of light.”

The exhibition will be on display until April 23rd at Superstudio in Milan.

RELATED NEWS Architects and designers among winners of the 2023 Lexus Design Awards
RELATED NEWS Here are the six finalists for the 2022 Lexus Design Awards
RELATED NEWS Kenyan design firm, BellTower wins 2020 Lexus Design award by tackling clean water issue with open source community unit design

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