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Tagged: proposal

OMA's competition proposal for the new Southbank by Beulah Tower in Melbourne

By Hope Daley|

Wednesday, Aug 1, 2018

'Southbank by Beulah Tower' proposal by OMA. Image: MR.P.

OMA's competition design for the Beulah Tower focuses on sustainability within Melbourne's urban model. The ambitious project features a mixed-use, vertical city with extensive retail including a BMW flagship location, office space, a hotel, and residential living. The base of the building houses 24/7 retail and food and beverage programs. Large express escalators, elevator shortcuts, and laneways provide extensive movement throughout the space, while the open arcades act as a permeable shell inviting the public in from the surrounding streetscape.

'Southbank by Beulah Tower' proposal by OMA. Image: MR.P.

This experience center is heavily shaped by the BMW flagship store and features a special façade in the iconic brand's blue shade. The BMW logo also appears in the moving lift platform that moves between the basement and mezzanine levels. The underbelly of the mezzanine is clad throughout in a light fixture designed as a giant headlight, visible from a wide range outside the building. 

'Southbank by Beulah Tower' proposal by OMA. Image: MR.P.

Above the public experience center is the office portion sitting parallel to the core of the base, which is always on one side of the floor plates. The design layout consists of open and flexible floor plates with grand views an green break areas on either end. The interior gardens can be fully open with a foldable façade system, acting as a buffer between the workplace and the adjacent Hanover House.

'Southbank by Beulah Tower' proposal by OMA. Image: MR.P.

Sitting just above the office block, the hotel segment is the first upper tower segment twisting around the core and consists of 6 standard residence levels and 7 suite levels. The hotel design features simple, efficient, and spacious floor plates. Two amenity levels at the top and bottom of the hotel block offer a variety of wellness, food and beverage, and recreational facilities.

'Southbank by Beulah Tower' proposal by OMA. Image: Frans Parthesius.

The residential part of the tower is situated at the top with the best exposure to daylight and urban views. OMA's design features a gentle twist at the top to increase residential views and also provide the tower with an iconic silhouette. The residential block consists of a wide range of amenities including fine dining, fitness, gardens, and a pool. 

Status: Competition 
Client: Beulah International 
Location: Melbourne, Australia 
Program: Offices, Hotel, Residential, Retail, BMW Experience Center 
Total GFA: 255,000m2 
Total height: 345m
 
Partner in Charge: David Gianotten 
Director in Charge: Paul Jones 
Project Architect: Roza Matveeva 
Team: Samuel Biroscak, Jack Davies, Roman Kekel, Andrew Keung, Davide Masserini, Justin Ng, Xiaotang Tang, Elizabeth White 

COLLABORATORS 
Local Executive Architect: Conrad Gargett 
Engineering Consultant: ARUP
Site Photographer: TomRoss.xyz 
Model Photographer: Frans Parthesius 
Quantity Surveyor: Rider Levett Bucknall 
Visualizations: MR.P 
Traffic Engineer: AECOM 

RELATED NEWS Coop Himmelb(l)au + Architectus design propeller-penthouse tower for Beulah competition in Melbourne
RELATED NEWS UNStudio proposes “Green Spine” towers for the Beulah Southbank competition in Melbourne

Related

competition ● melbourne ● australia ● proposal ● skyscraper ● tower ● mixed-use development ● sustainability ● urban design ● oma
OMA (The Office for Metropolitan Architecture)
OMA (The Office for Metropolitan Architecture)

Share

  • Follow

    5 Comments

  • AwMx
    AwMx

    AwMx ·  Aug 02, 18 1:26 PM

    RIP OMA

  • davvid
    davvid

    davvid ·  Aug 02, 18 4:07 PM

    .
  • sameolddoctor
    sameolddoctor

    sameolddoctor ·  Aug 02, 18 5:21 PM

    Looks like an elephant fucking a monkey

  • Thayer-D
    Thayer-D

    Thayer-D ·  Aug 02, 18 5:33 PM

    It just doesn't matter any more.  Roll the dice!

  • Chemex
    Chemex

    Chemex ·  Aug 02, 18 5:47 PM

    Fugly .... too bad they forgot how to use color. Model looks interesting but the renders really kill it

  • Comment as :

OMA's competition proposal for the new Southbank by Beulah Tower in Melbourne

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OMA's competition proposal for the new Southbank by Beulah Tower in Melbourne

By Hope Daley|

Wednesday, Aug 1, 2018

Share

'Southbank by Beulah Tower' proposal by OMA. Image: MR.P.

Related

competition ● melbourne ● australia ● proposal ● skyscraper ● tower ● mixed-use development ● sustainability ● urban design ● oma
OMA (The Office for Metropolitan Architecture)
OMA (The Office for Metropolitan Architecture)

OMA's competition design for the Beulah Tower focuses on sustainability within Melbourne's urban model. The ambitious project features a mixed-use, vertical city with extensive retail including a BMW flagship location, office space, a hotel, and residential living. The base of the building houses 24/7 retail and food and beverage programs. Large express escalators, elevator shortcuts, and laneways provide extensive movement throughout the space, while the open arcades act as a permeable shell inviting the public in from the surrounding streetscape.

'Southbank by Beulah Tower' proposal by OMA. Image: MR.P.

This experience center is heavily shaped by the BMW flagship store and features a special façade in the iconic brand's blue shade. The BMW logo also appears in the moving lift platform that moves between the basement and mezzanine levels. The underbelly of the mezzanine is clad throughout in a light fixture designed as a giant headlight, visible from a wide range outside the building. 

'Southbank by Beulah Tower' proposal by OMA. Image: MR.P.

Above the public experience center is the office portion sitting parallel to the core of the base, which is always on one side of the floor plates. The design layout consists of open and flexible floor plates with grand views an green break areas on either end. The interior gardens can be fully open with a foldable façade system, acting as a buffer between the workplace and the adjacent Hanover House.

'Southbank by Beulah Tower' proposal by OMA. Image: MR.P.

Sitting just above the office block, the hotel segment is the first upper tower segment twisting around the core and consists of 6 standard residence levels and 7 suite levels. The hotel design features simple, efficient, and spacious floor plates. Two amenity levels at the top and bottom of the hotel block offer a variety of wellness, food and beverage, and recreational facilities.

'Southbank by Beulah Tower' proposal by OMA. Image: Frans Parthesius.

The residential part of the tower is situated at the top with the best exposure to daylight and urban views. OMA's design features a gentle twist at the top to increase residential views and also provide the tower with an iconic silhouette. The residential block consists of a wide range of amenities including fine dining, fitness, gardens, and a pool. 

Status: Competition 
Client: Beulah International 
Location: Melbourne, Australia 
Program: Offices, Hotel, Residential, Retail, BMW Experience Center 
Total GFA: 255,000m2 
Total height: 345m
 
Partner in Charge: David Gianotten 
Director in Charge: Paul Jones 
Project Architect: Roza Matveeva 
Team: Samuel Biroscak, Jack Davies, Roman Kekel, Andrew Keung, Davide Masserini, Justin Ng, Xiaotang Tang, Elizabeth White 

COLLABORATORS 
Local Executive Architect: Conrad Gargett 
Engineering Consultant: ARUP
Site Photographer: TomRoss.xyz 
Model Photographer: Frans Parthesius 
Quantity Surveyor: Rider Levett Bucknall 
Visualizations: MR.P 
Traffic Engineer: AECOM 

RELATED NEWS Coop Himmelb(l)au + Architectus design propeller-penthouse tower for Beulah competition in Melbourne
RELATED NEWS UNStudio proposes “Green Spine” towers for the Beulah Southbank competition in Melbourne

Share

  • Follow

    5 Comments

  • AwMx

    AwMx ·  Aug 02, 18 1:26 PM

    RIP OMA

  • davvid

    davvid ·  Aug 02, 18 4:07 PM

    .
  • sameolddoctor

    sameolddoctor ·  Aug 02, 18 5:21 PM

    Looks like an elephant fucking a monkey

  • Thayer-D

    Thayer-D ·  Aug 02, 18 5:33 PM

    It just doesn't matter any more.  Roll the dice!

  • Chemex

    Chemex ·  Aug 02, 18 5:47 PM

    Fugly .... too bad they forgot how to use color. Model looks interesting but the renders really kill it

  • Comment as :

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