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Tagged: visual culture

Clad in warped mirrors, AMO's “True Me” exhibition in Beijing reflects on selfie culture

By Justine Testado|

Friday, Aug 10, 2018

Photograph by Bien Jie, Courtesy of OMA.

The new AMO-designed “True Me” exhibition dives into contemporary selfie culture with a vibrant, funhouse-like setup. Currently at Beijing's 798 Art Factory through August 14, the event is AMO's first exhibition design in China.

With OMA Partner and Asia Director Chris van Duijn as design lead, the exhibition explores different possible forms of self-representation through art and media.

Photograph by Bien Jie, Courtesy of OMA.

Celebrating the new logo launch of photo app developer Meitu, the exhibition continues AMO's investigations into visual culture and the translations of their research into staged spaces — like fashion runway show sets, retail interiors, and exhibition designs like “True Me”. Meitu and the Beijing Contemporary Arts Foundation jointly organized the exhibition.

Image © OMA.

Visitors are welcomed into a central corridor surrounded by curved, warped mirrors that reflect the “hard reality” of the outer self, AMO describes.

Photograph by Bien Jie, Courtesy of OMA.
Photograph by Bien Jie, Courtesy of OMA.
Image © OMA.
Image © OMA.

The mirror-cladded space leads into six colorful soft zones (made of grass, flannel, and felt) that display the “inner self”, which takes visitors on a visual journey of contemporary artworks and performances.

Featured artists and photographers include Chen Tianzhuo, Hou Ying, Lu Yang, Maleonn, Xie Haiwei, Ye Funa, teamLab, and Theodore Bradley.

Image © OMA.
Image © OMA.
Photograph by Bien Jie, Courtesy of OMA.
Photograph by Bien Jie, Courtesy of OMA.
Photograph by Bien Jie, Courtesy of OMA.
Photograph by Bien Jie, Courtesy of OMA.

“The Meitu app enables its 1 billion users to retouch their selfie images, producing highly beautified, new expressions of the self. The contradiction between this post-produced outer self and raw inner self forms the concept for the design of the exhibition spaces,” AMO says.

RELATED NEWS OMA selected to develop the new Jersey City Museum arts & culture center
RELATED NEWS OMA's competition proposal for the new Southbank by Beulah Tower in Melbourne
RELATED NEWS OMA and Morphosis shortlisted for “Unicorn Island” design competition in China

Related

amo ● visual culture ● selfie ● exhibition design ● art exhibition ● china ● beijing ● event ● office for metropolitan architecture
OMA (The Office for Metropolitan Architecture)
OMA (The Office for Metropolitan Architecture)

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Clad in warped mirrors, AMO's “True Me” exhibition in Beijing reflects on selfie culture

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Clad in warped mirrors, AMO's “True Me” exhibition in Beijing reflects on selfie culture

By Justine Testado|

Friday, Aug 10, 2018

Share

Photograph by Bien Jie, Courtesy of OMA.

Related

amo ● visual culture ● selfie ● exhibition design ● art exhibition ● china ● beijing ● event ● office for metropolitan architecture
OMA (The Office for Metropolitan Architecture)
OMA (The Office for Metropolitan Architecture)

The new AMO-designed “True Me” exhibition dives into contemporary selfie culture with a vibrant, funhouse-like setup. Currently at Beijing's 798 Art Factory through August 14, the event is AMO's first exhibition design in China.

With OMA Partner and Asia Director Chris van Duijn as design lead, the exhibition explores different possible forms of self-representation through art and media.

Photograph by Bien Jie, Courtesy of OMA.

Celebrating the new logo launch of photo app developer Meitu, the exhibition continues AMO's investigations into visual culture and the translations of their research into staged spaces — like fashion runway show sets, retail interiors, and exhibition designs like “True Me”. Meitu and the Beijing Contemporary Arts Foundation jointly organized the exhibition.

Image © OMA.

Visitors are welcomed into a central corridor surrounded by curved, warped mirrors that reflect the “hard reality” of the outer self, AMO describes.

Photograph by Bien Jie, Courtesy of OMA.
Photograph by Bien Jie, Courtesy of OMA.
Image © OMA.
Image © OMA.

The mirror-cladded space leads into six colorful soft zones (made of grass, flannel, and felt) that display the “inner self”, which takes visitors on a visual journey of contemporary artworks and performances.

Featured artists and photographers include Chen Tianzhuo, Hou Ying, Lu Yang, Maleonn, Xie Haiwei, Ye Funa, teamLab, and Theodore Bradley.

Image © OMA.
Image © OMA.
Photograph by Bien Jie, Courtesy of OMA.
Photograph by Bien Jie, Courtesy of OMA.
Photograph by Bien Jie, Courtesy of OMA.
Photograph by Bien Jie, Courtesy of OMA.

“The Meitu app enables its 1 billion users to retouch their selfie images, producing highly beautified, new expressions of the self. The contradiction between this post-produced outer self and raw inner self forms the concept for the design of the exhibition spaces,” AMO says.

RELATED NEWS OMA selected to develop the new Jersey City Museum arts & culture center
RELATED NEWS OMA's competition proposal for the new Southbank by Beulah Tower in Melbourne
RELATED NEWS OMA and Morphosis shortlisted for “Unicorn Island” design competition in China

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